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Company Profile
As for the rest of the Dubai Holding Entertainment portfolio, La Mer -
Dubai’s beachfront and shopping district - is home to Laguna Waterpark. Featuring four aptly named zones (Splash, Slide, Surf and Relax) this centrally- located park is the perfect destination for families, thrill-seekers and everyone in-between. Fun comes in spades with an array of epic slides and rides, but those who want nothing more than to soak in the Middle Eastern sun will find Laguna Waterpark the ideal spot to unwind. And for those looking to immerse themselves in nature, there is The Green
Planet - Dubai’s only indoor rainforest. This exotic enclosed ecosystem brings the outside in, recreating a verdant tropical rainforest which brings with it - in true Dubai Holding Entertainment style - a list of ‘firsts’ for the region. Teeming with biodiversity (it is home to more than 3,000 plants and
animals), The Green Planet hosts the first sloths, tamandua anteater, and bearcat in the UAE, while offering the first summer program in the UAE to give teenagers experience of working with animals and biologists. The Green Planet also offers the first immersive batcave in the UAE; the
only indoor thunderstorm shows in the UAE; and the first piranha snorkeling experience in the world. This unique tropical venue is educational and experiential in equal measure, and offers four levels of interactions for visitors, from the ‘Flooded Rainforest’ to the ‘Forest Floor’, ‘The Midstory’ to ‘The Canopy’. Overlooking it all and setting another world record for Dubai Holding
Entertainment is the spectacular Ain Dubai - the tallest observation wheel in the world. Found across the water from Dubai Marina, Ain Dubai towers at 250 metres tall over the Bluewaters island destination to give panoramic skyline views which are nothing short of spectacular.
Unforgettable experiences However, Ain Dubai offers more than a beautiful view. It has been designed to deliver first-of-a-kind experiences, with its luxurious special event cabins; nightlife and party experiences; unique dining and culinary options; family- friendly cabins and customisable romantic experiences for special moments. Ain Dubai offers experiences with substance; it is meant to be memorable. This is the case for everything within the Dubai Holding Portfolio - each
the pass across seven other attractions, adding new offers, savings, and hotel stay packages which unlocked significant value to our customers that was not possible before.” The Dubai Parks and Resorts Annual Pass gives guests unlimited year-round
access to all parks at Dubai Parks and Resorts, The Green Planet and Laguna Waterpark, plus tickets to Ain Dubai, Global Village and Roxy Cinemas, in addition to discounts at Lapita Hotel and LEGOLAND Hotel, alongside exclusive benefits and discounts. It is this simultaneous delivery of such variety and value that makes Dubai
Holding Entertainment something really special. The Group brings its guests everything from record-breaking theme park rides through to stunning visual and multi-cultural experiences - and it’s in this latter category that Global Village, with its 26 international pavilions, comes into its own. The longest established attraction of those managed by Dubai Holding
Entertainment, Global Village opened its doors in 1997 and has been bringing guests world-class cultural and family entertainment ever since. It combines the cultures of 90 countries in one location, and its mixture of best-in-class entertainment, dining, shopping (it boasts no less than 3,500 shopping outlets) and attractions, results in a footfall of seven million visitors every season. It’s elaborate to say the least. Furthering visitors’ options for entertainment is the Coca-Cola Arena.
Relaunched by Dubai Holding Entertainment, with a capacity of 17,000 it is the only major indoor arena in Dubai and has played host to more than 60 events since July 2021. Add to that Roxy Cinemas - Dubai Holding Entertainment’s experiential boutique cinema destinations catering to movie-lovers in key tourist spots across Dubai - and visitors are spoilt for choice when it comes to staying entertained.
SUMMER PART 3 2022
destination or attraction is multi-faceted and gives guests ample opportunity to maximise their visit through an effortlessly integrated offering - resulting in an unforgettable experience. Dubai’s post-pandemic recovery has been impressive and when you
consider the approach that Dubai Holding Entertainment takes to tourism - presenting its attractions (and the emirate itself) as destinations which can offer something of everything, for everyone, with next to no effort from their visitors - it’s easy to see why. The future for both Dubai Holding Entertainment and the emirate is as
bright as the city’s skyline. Dubai Holding Entertainment will continue to put its focus into providing exceptional visitor experiences and it has an array of new offerings in the pipeline. This is a company that knows what people want from their experiences in a
post-pandemic world. They want quality and they want to see their time well spent. COVID-19 taught the world to value family - and the opportunity to travel, have fun and make memories with family - like never before and this, more than anything, is what Dubai Holding Entertainment enables people to prioritise. Through its seamlessly integrated destinations and experiences, its parks and its Annual Passes, Dubai Holding Entertainment brings variety, value and quality family time. Eiroa concludes: “There is a lack of time for families; we are all very busy
working, studying, other activities, and most families don’t have a lot of time together. That is why we do our best in taking care of the full experience like food and beverage, retail, attractions – and these have to cater for all ages and demographics. As a result, we ensure everyone can fully enjoy their time at the park and create wonderful memories – together.”
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