www.parkworld-online.com
Company Profile
Experiences to remember
When it comes to delivering the ultimate guest experience, Dubai Holding Entertainment has got it just right. Park World explores its unique offering.
O
ne of the largest diversified entertainment groups in the region, Dubai Holding Entertainment is committed to solidifying Dubai as one of the most sought-after touristic destinations in the world.
Needless to say, Dubai already ranks highly here. In 2019, it was the seventh most popular city in the world, welcoming 16.33 million tourists. As was the case the world over, the COVID-19 pandemic made an impact, but the first quarter of this year saw the emirate welcoming 4 million visitors in a 214% year-on-year increase. It comes as no surprise that Dubai is bouncing back from the pandemic. It’s a
luxury retail haven, a destination for sun-seekers, a hub for outstanding nightlife - not to mention a wonderland of attractions and world-class entertainment. And this is where Dubai Holding Entertainment comes into its own, drawing visitors from across the world to its attractions, which are some of the most popular in Dubai. Dubai Holding Entertainment forms a strategic part of Dubai Holding. With
20 parks, attractions and destinations, it is the sheer variety of attractions within the Dubai Holding Entertainment portfolio - plus their outstanding quality and superior standards of training and security - that bolsters Dubai’s status as a go-to destination for tourism and leisure, altogether drawing more than 10 million visitors.
SUMMER PART 3 2022 With its leading entertainment platforms, the company is more than a
physical presence in the emirate, too. Dubai Holding Entertainment owns Arabian Radio Network (ARN), the largest radio network in the region, with 9 radio stations reaching over 200 nationalities.
Something for everyone However, it’s the entertainment group’s plethora of parks and attractions which are the draw for both domestic and international tourists. Becoming a world-leading family destination has been a core focus of the emirate for some time, and under the Dubai Holding Entertainment umbrella, there is something for just about everyone, helping to position Dubai as a leading global tourist destination with an offering that caters to all visitors to - and residents of - the emirate. mirate. The newest addition to the Dubai Holding Entertainment roster is Dubai
Parks and Resorts, boasting three separate theme parks (MOTIONGATE Dubai, Bollywood Parks Dubai and LEGOLAND Dubai), one water park (LEGOLAND Water Park), plus hospitality and dining experiences. It opened in 2017 as the Middle East’s largest multi-themed leisure and
entertainment destination, bringing its visitors outstanding variety all within one location - so it comes as no surprise to learn that Dubai Parks and Resorts
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