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TVC Turns Up the AV at Hollywood Bowl Cardiff XL
H
ospitality and entertainment AV integrator TVC Technology Solutions has completed a major AV installation
for the super-sized new entertainment venue, Hollywood Bowl Cardiff XL. Building on a longstanding relationship with
Hollywood Bowl Group and its sites, TVC was tasked with its most ambitious AV project for the group to date. The impressive new venue demanded an immersive, flexible AV technology ecosystem across bowling, karting, lounge, dining and social spaces. From arrival and reception through to the key entertainment areas, the AV system needed to support the entire customer journey throughout both levels of the new Cardiff venue. The brief called for live sport, marketing content,
prize and leaderboard information, karting promotions and pre-race briefings, with different content available in different areas at the same time. The system also needed to provide clear, consistent audio and straightforward employee control, while remaining discreetly integrated and practical to manage during busy trading periods. With extensive experience in creating just that commercial AV environment in entertainment venues across the UK, TVC was the natural choice for the XL project. At the heart of the visual installation are 26
Philips commercial displays, with individual screen groups assigned to specific functions throughout the venue. Four 49-inch landscape displays at the main bar
provide live sport and marketing content, while four portrait screens at reception deliver customer- facing digital signage. Additional portrait displays provide prize and leaderboard information, while four 50-inch Philips displays around the lounge column showcase live sport, marketing content and the live karting feed. A four-screen 49-inch video wall beside the
pool tables provides a larger visual canvas, complemented by a further four-screen sports wall in the basement party and karting area. A dedicated 65-inch display in the karting briefing area lets employees quickly select health and safety videos with a simple two-button control. TVC also installed a 55-inch high-brightness,
dual-sided digital poster in the venue window facing Hills Street, giving Hollywood Bowl a high- impact platform for promotions and customer information both inside and outside the venue. A
8
separate 55-inch digital totem acts as a dynamic leaderboard. Supporting the displays is a WyreStorm
NetworkHD AV over IP platform, incorporating nine encoders, 12 decoders, a NetworkHD Pro Controller and managed Netgear switching. Four Sky boxes, four marketing sources and the
karting computer feed are distributed across the network, allowing employees to select live sport, branded promotions or karting content for different display groups rather than being tied to a single source throughout the venue. To support the immersive entertainment
experience, TVC created 12 independently managed audio zones. Across the 20 bowling lanes, Audac Vexo 110 loudspeakers provide the output and headroom required to carry music, live-sport audio and announcements above the noise of bowling and customer activity. Vexo and Alti loudspeakers provide more controlled coverage throughout the lounge, dining, pool, darts and party areas. The karting experience uses further Vexo
loudspeakers across reception, waiting areas and the track, with compact Vexo 106 models dedicated to the briefing screen to prioritise speech intelligibility. Optimal Audio Z8 and Z4 DSP controllers,
Audac amplification, PAD4 wall controllers, and two iPads give employees straightforward control over sources and volume, including background music, Sky, karting content, and wireless microphones.
B-Tech mounting solutions were used
throughout the venue to provide secure, discreet and serviceable support for the various display configurations, including the larger video walls, portrait displays and central lounge screen arrangement. Andy Greaves, Divisional Sales Director at
TVC Technology Solutions, commented, “The challenge at Hollywood Bowl Cardiff XL was to make the AV work across a huge range of customer experiences, from the energy of the bowling lanes and karting track to the more relaxed lounge and dining areas. The combination of flexible AV-over-IP distribution, independently managed audio zones and multiple display configurations gives operating staff the freedom to deliver the right content in the right place at the right time. Hollywood Bowl XL has been an exciting
project, and the finished installation is a great example of how AV can help shape the atmosphere and customer experience in even the largest and most complex entertainment venues.”
OCTOBER 2026
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