Industry Event www.parkworld-online.com


Best Marketing


Initiative of the Year LA LLAMADA


For the first time in its history, Puy du Fou Spain launched a TV advert for national broadcast. The advert faced a very complex challenge: bringing the


theme parkʼs unique concept to the small screen. To achieve this, an advert was created that focused on emotions and that sense of being ʻcalledʼ to live the experience.


The campaign was rolled out in three phases and was also adapted to various digital and programmatic marketing formats. The result of all this has been a 10-point monthly increase in brand awareness and recognition.


PUY DU FOU ESPAÑA


Best of the Best BLACKPOOL PLEASURE BEACH


36


OCTOBER 2026


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