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Park News


Park World News in association with


Attraktion! introduces Playblaster G


lobal media-based attractions creator and immersive experience technology provider Attraktion! has announced the launch of Playblaster, a versatile interactive device developed for dark rides, immersive attractions, arcade-style games and custom media-based experiences.


Turning passive audiences into active participants, Playblaster gives players an intuitive way to aim, trigger game functions, collect points and interact with digital or physical targets. The device supports a more active guest experience and helps operators add competition, replay value and stronger audience engagement to media-based attractions.


Playblaster combines interactive gameplay with multi-sensory player feedback, including a score display, integrated speaker, programmable LED effects, vibration module and responsive trigger. It is available in two versions: Playblaster Link, a wired solution for secure attraction integration, and Playblaster Air, a battery-powered version offering greater freedom of movement for up to 10 hours without charging. Attraktion! CEO Markus Beyr explains: “What makes the system unique is its use of cutting-edge technologies, allowing seamless, low-cost hardware and software integration into any kind of projected or LED environment, from domes and 360-degree venues to individual screens, all using one platform and a single server. This level of integration is not achievable by any other system currently on the market and is combined with a more precise shooting target system than we have seen to date.”


The system can be used across a wide range of attraction formats, including Circulum 360, interactive dark rides, standalone arcade-style games and fully customised attractions. In addition to Attraktion!’s own attraction portfolio, Playblaster can also be supplied as a standalone device solution for


third-party dark ride manufacturers, attraction developers and system integrators who require reliable interactive hardware for their own ride systems or media environments.


Playblaster is designed for easy integration into interactive content workflows. Ready-to-use plugins for Unity and Unreal Engine allow the device to connect with games, attractions and custom applications. Attraktion!’s in-house team can also develop interactive content, from ready-to-license games to fully customised experiences based on a venue, story, brand or IP. Beyond the standard device shape, Playblaster can be adapted to different creative themes and attraction concepts. The system can be designed as a futuristic blaster, camera-style controller, fantasy wand or other custom object, helping the interaction device become part of the story world rather than only a technical input tool.


Nayax Announces UK Distribution Agreement with GENDA Playnation to Expand Tigapo Across Arcades and FECs


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Nayax has announced a distribution agreement with GENDA Playnation Entertainment Ltd. to expand Tigapo, the Nayax cloud-based platform for arcades and family entertainment centers (FECs), across the UK. GENDA Playnation is part of Japan-based GENDA Inc. (Tokyo Stock Exchange: 9166), operator of the GiGO arcade brand. The GENDA UK business runs approximately 100 amusement arcades and 125 mini-locations across around 170 venues. Under the agreement, GENDA Playnation will promote Tigapo to UK operators and hold equipment and provide support locally, giving operators a simpler route to adoption. Tigapo connects payments, gameplay, player engagement, loyalty, redemption, and machine management in one cloud-based platform, extending the Nayax amusement offering from a single machine to full arcades and FECs. Guests can buy and top up game-card credits through the Tigapo app, while operators can access a central view of revenue, machine performance, and player activity, with integrated AI that surfaces real-time insights across venues.


The agreement forms part of a wider Nayax expansion in amusement across Europe, following 2026 Tigapo distribution deals with VP Sales Tech in Sweden, Norway, and Denmark; Golden Egg in Poland, the Czech Republic, and Germany; and ASC SRL in Italy. The partnership will initially focus on the UK, with plans to extend into other European markets. "Arcades and FECs want technology that improves the guest experience while giving operators a clearer view of how their venues perform," said Huw Lewis, Managing Director at GENDA Playnation Entertainment Ltd. "Tigapo brings that together in one platform, and we look forward to introducing it to more UK operators with the local stock and support they need."


View our full range of products: www.glasdon.com


"Tigapo was built around the way arcades and FECs operate, so we understand the challenges operators face," said Lynda Clarke, General Manager UK at Nayax. "GENDA shares our understanding of this market and brings an established UK presence, giving us a strong foundation to expand further across Europe."


GX220 Park World Advert 10.25.indd 1 10


Lynda Clarke


07/10/2025 09:10:57


OCTOBER 2026


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