www.parkworld-online.com
Company Update
Interactive X-Wall expands Battle Square across the UK
I
nteractive X-Wall is expanding its Battle Square concept internationally following the opening of a new installation at Hollywood Entertainment
Center in Enschede, the Netherlands. Battle Square transforms football into an
interactive competitive gaming experience. Inside an enclosed arena, players take on a range of digital challenges that combine accuracy, reaction speed, tactics, physical activity and teamwork. The concept has been designed for family
entertainment centres, leisure venues and competitive socialising destinations. It provides operators with an accessible group attraction that combines physical play with interactive technology and encourages repeat visits through a varied selection of games.
First Battle Square at a Dutch family entertainment centre Hollywood Entertainment Center Enschede celebrated its grand opening on 4 September. Located at the Go Planet Parc entertainment complex, the new venue brings together competitive socialising, interactive gaming and hospitality. The entertainment centre features more than 10
attractions, including duckpin bowling, mini-golf, racing simulators, interactive darts and football. Battle Square is one of the venue’s new
attractions and marks the first installation of the concept at a Dutch family entertainment centre.
OCTOBER 2026
Hollywood Entertainment Center also operates locations in Rotterdam, Eindhoven and Amsterdam. “The first Battle Square in a Dutch family
entertainment centre is an important milestone for us,” said Maikel Rijnenberg of Interactive X-Wall. “Battle Square fits naturally alongside activities
such as sim racing, interactive darts and mini- golf. Hollywood Entertainment Center is a strong example of where we see the leisure market moving: combining physical activity, gaming and competition with socialising and hospitality.”
Battle Square expands in the UK Interactive X-Wall is also growing its presence in the UK leisure market. Battle Square is already available at The Light in Huddersfield, where it forms part of the venue’s wider leisure and entertainment offer. A further installation will open soon at Hideout in Birmingham. Additional Battle Square projects are currently
being developed for other locations in the UK. Interactive X-Wall is also working on further installations in international markets across multiple continents. “The UK is an important growth market for
Battle Square,” Rijnenberg added. “Operators are increasingly looking for social experiences that combine technology with genuine physical participation. “Battle Square is easy for guests to understand, but the range of challenges and competitive
elements encourage them to play again. It works for families and children’s parties, but also for groups of friends and corporate visitors.”
ABOUT BATTLE SQUARE
Battle Square is an interactive football arena developed by Dutch company Interactive X-Wall. Players compete in digital football challenges that combine movement, accuracy, reaction speed, tactics and teamwork.
The concept is suitable for family entertainment centres, competitive socialising venues, holiday parks and indoor leisure destinations. It can operate as a standalone attraction or as part of a wider entertainment mix involving bowling, mini-golf, arcades, hospitality and other group activities.
63
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
