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The LEGO Group, Hasbro and Merlin Entertainments team up on Peppa Pig project


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delightfully unexpected mashup of companies founded in fun and play is now revealed between the LEGO Group, Hasbro and Merlin Entertainments, who are coming together to bring a truly joyful and beloved character to life in LEGO® DUPLO® form – PEPPA PIG!


Just in time for PEPPA PIG’s 20th anniversary, the companies are celebrating everyone’s favorite piggy with new experiences for toddlers. With a shared commitment to create and deliver great play experiences to children all around the world, the three brands will introduce new ways for preschoolers to engage with the much adored and globally celebrated PEPPA PIG character, known for her little snorts, giggles and love of jumping in muddy puddles.


“PEPPA PIG is hugely popular and LEGO fans have been asking us to do a partnership for years,


it was only natural that the world’s most popular pig needed to come to life in buildable LEGO sets, so we are excited to finally make that happen


come to life in LEGO DUPLO form for the very first time in LEGO products, as well as incredible attractions and rides in Merlin theme parks. The first experiences will launch this year in Germany and Denmark, including the world’s only LEGO DUPLO PEPPA PIG area at LEGOLAND® Billund and the brand-new PEPPA PIG Park in Gunzburg in Germany, situated next to LEGOLAND® Deutschland Park. The theme park experiences will bring to life the LEGO DUPLO PEPPA PIG sets, iconic scenes, and characters from the TV show in real-life PEPPA adventures.


with the amazing team at Hasbro,” says Roberta Cardazzo, design manager at the LEGO Group. The exciting collaboration will see PEPPA PIG


Since the beloved animated television series first premiered in 2004, PEPPA PIG has encouraged kids to jump in together and explore the world around them. Globally successful, the brand connects with consumers across every touchpoint, from entertainment and retail to theme parks, touring shows and so much more.


Ripley Entertainment seeks new partner in MENA region F


ollowing an unprecedented five-season run at Global Village Dubai, Ripley’s Travelling Show attractions are now available for a new


engagement.


The partnership between Ripley Entertainment, a global leader in entertainment and attractions, and Dubai Holdings Entertainment, one of the largest diversified entertainment groups in the MENA region, expires at the conclusion of the 2024 season. Global Village has been a valued partner, serving as the temporary home for Ripley’s iconic attractions


since 2019, and Ripley Entertainment is immensely proud of the successful collaboration. Housed inside an iconic façade, Ripley’s has delighted many of Global Village’s nine million annual visitors with a unique blend of curiosity and wonder through its attractions, including: 1. Ripley's Believe It or Not! Odditorium: Inspired by incredibly hard-to-believe yet undeniably true stories, its galleries are filled with hundreds of rare artefacts, lifelike wax figures, mind-blowing artworks, animal


oddities, pop-culture memorabilia, interactive experiences, and more!


1. Ripley's Marvelous Mirror Maze: An immersive experience of twists, turns, and illusions that challenge perceptions and captivate audiences.


1. Ripley's Moving Theater 4D: Movie enthusiasts become active participants in the on-screen action, thanks to motion seats and sensory effects that immerse them in the film.


1. Ripley’s Power Up: Enter the Power Up arena and battle it out against friends and family in this virtual and immersive group gaming experience for all ages.


2. Retail, Wax Hands, and green screen photo opportunities are also part of this unique blend of family entertainment.


"We are thankful for the wonderful experience we've had with Global Village. It has been a real joy watching guests from across the MENA region explore the attractions and visit again season after season." said Jim Pattison Jr., president at Ripley Entertainment. "As we embark on this exciting journey, we invite potential partners who share our passion for unique and extraordinary entertainment to join us."


Ripley’s attractions in Dubai will be open through the end of Global Village’s Season 28 in late April 2024 and is available for future engagements from May 2024.


6 JANUARY 2024


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