www.parkworld-online.com
Cover Story
Leveraging deep experience and functionality, the newly designed accesso Freedom solution delivers a modern, fully-hosted restaurant and retail platform designed for speed, flexibility and easy use. One standout feature is the cloud-native back-end, which ensures consistent
offers and services across all touchpoints, including kiosks, mobile devices, self-serve stations, or traditional Point-of-Sale terminals. The comprehensive system supports a variety of formats – such as quick-service and table service operations – providing operators a standardized and intuitive interface to monitor and manage their operations. “As our industry continues navigating the shift towards self-service, simplified systems that deliver on guest expectations have never been more vital to the health of a venue’s operations,” shared Brown. “With accesso Freedom uniting a venue’s restaurant and retail operations in one platform, we’re bringing a new level of excellence and consistency for our partners and their guests.”
The Freedom to Integrate: Convenience at Every Touch Point accesso Freedom isn't just a leap forward for operators; it's a game- changer for guests as well. By ensuring convenient access to information and offers at any touchpoint within a venue, the solution eliminates hassle, confusion and stress for the guest while also opening up their options. Leading the charge on this development within accesso is Jason Ashwell, Vice President of POS Solutions. "Traditionally, guests would approach a service counter for orders, and service counters are notorious for long waits,” said Ashwell. “Now, with accesso Freedom, guests can choose how and where they interact. Whether ordering from a mobile device while waiting in line for a ride or using self- service kiosks, the focus is on flexibility, control, and enriching the guest experience." The versatility of accesso Freedom extends beyond its ability to integrate to a broad array of digital touchpoints. With the platform, guests can choose from a diverse selection of payment options that cater to different preferences, such as PayPal, ApplePay or GooglePay. Ashwell also shared a particularly innovative feature – using QR codes
for tableside ordering. “Envision the ease of dining in a park,” Ashwell said. “Guests can scan a QR code at their table, browse the menu and place an order. The integration of this technology streamlines the dining experience as orders are directly relayed to the kitchen and served to the guests at their location.” accesso Freedom also features a robust API that connects key touchpoints and services through every stage of the guest journey, from food orders to retail sales. With APIs facilitating integration across the entire guest journey – effectively eliminating the cap on possibility – parks can optimize their operations and provide a truly connected experience for visitors. The world is shifting towards digital and self-
service options and parkgoers are quickly beginning to expect similar streamlined convenience from their day at the theme park. Unified systems like acccesso Freedom enhance operational efficiency, increase guest satisfaction and help guests enjoy more of their time in parks and attractions. Theme park operators need to invest in technologies and solutions that support the excellence parkgoers expect. Those that do will be the winners in 2024.
JANUARY 2024 23
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
