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Park World News in association with


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Semnox Solutions opens UK base S


emnox Solutions, a global leader in providing technology solutions for the leisure and entertainment sectors, celebrated the grand inauguration of its UK office this month.


TThe event, held on 19th January at the newly established office in Reading, marked the continuation of Semnox’s expansion and commitment to servicing the UK and European markets.


Distinguished attendees at the event included clients such as Billy Ball, owner of Clacton Pier, and Aaron Jones, director of Great Yarmouth Pleasure Beach. Their presence underscored Semnox's dedication to fostering strong partnerships within the industry.


While unable to attend in person, Semnox received warm wishes from notable figures in the leisure and entertainment sector, including Paul Marston from Playnation and Charles Holland from JHS Entertainment.


"This inauguration signifies our readiness and excitement for this expansion, and underscores the strength of our client support," said Vinayaka Kamath, business head for UK and Europe at Semnox Solutions. “As we continue to grow, so too does our industry.”


The UK office will act as a hub for driving expansion, simplified venue management, and transformations across family entertainment venues, amusement and theme parks, waterparks, and other attractions throughout the region.


WildBrain CPLG and Spin Master deepen partnership also available on YouTube.


W


ildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has expanded


its partnership with Spin Master, a leading global children’s entertainment company, adding representation for fantasy-adventure children’s franchise Unicorn Academy to its roster for the Nordics, Iberia, Italy and Benelux. WildBrain CPLG’s licensing strategy will target licensees and retailers with apparel and accessories, home décor, health and beauty, and back-to-school paper products categories.


JANUARY 2024


The new representation also includes location- based entertainment (LBE) rights, underscoring WildBrain CPLG’s growth and expertise in this space.


Unicorn Academy is a Netflix original CGI- animated series produced by Spin Master Entertainment that airs in over 190 territories in over 30 languages. A 72-minute movie special and 8x22’ episodes are currently available for fans, with more content to come in 2024 alongside a slate of consumer products including toys and digital games. Short-form content for Unicorn Academy is


The series is adapted from The New York Times bestselling books originated and published by Nosy Crow, written by Julie Sykes and published in North America by Penguin Random House. Meike de Vaere, VP Partnerships and Business Development, WildBrain CPLG, said: “Expanding our successful relationship with Spin Master by adding the magical Unicorn Academy to our slate highlights the success of our approach—using global expertise at a local level to offer bespoke consumer programmes to grow brands. The addition of LBE rights is particularly exciting as there are significant opportunities for this area of business in 2024 and beyond.”


Filled with humour and adventure, Unicorn Academy is an animated fantasy-adventure series aimed predominantly at kids aged 5-11. Unicorn Academy is the boarding school of every kid’s dreams. Located on Unicorn Island™, Sophia and the rest of the freshman class must bond with a unicorn to unlock their magical powers; only then can they learn to become revered protectors of the island and its magic - all while balancing classwork and navigating new friendships.


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