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Falcon’s Beyond strikes sweet deal with Hershey
F
alcon’s Beyond Global, Inc. , a global entertainment powerhouse and visionary innovator in immersive storytelling, today announced a licensing agreement with The Hershey Company ('Hershey'). Through this expansive contract, Falcon’s will conceive and develop Hershey-branded Location Based Entertainment (LBE) experiences featuring the industry-leading confectionary and snack company’s iconic IP, such as Hershey’s, Reese’s, Jolly Rancher, and Twizzlers, in both the United States and international markets. Falcon’s will work with Hershey to bring their company's beloved snacks and moments of goodness to life through “retailtainment” destinations that offer families and snack enthusiasts new immersive ways to experience their favourite tasty brands. Each destination will be highlighted by a Hershey-inspired attraction, a food and beverage experience where visitors will savour delicious bites based on the brand, and a retail offering to shop for one-of-a-kind branded products. Additional details about the Hershey- branded experiences and the debut location will be announced at a later date.
“Falcon’s is honoured to work with The Hershey Company and bring some of the world’s most renowned brands to life in new ways so they can be savoured by even more consumers around the world,” said Cecil D. Magpuri, CEO of Falcon’s Beyond Global, Inc. “We are excited to explore what’s possible with Hershey and help bring forth
what makes their brands so beloved through memorable immersive entertainment experiences.” Ernie Savo, President of The Hershey Licensing Company, added, “We see our partnership with Falcon’s Beyond as a huge opportunity to continue to expand our brand to consumers across the world. With their impressive track record of growing IP through innovative experiences, Falcon’s is the ideal partner to extend the Hershey’s family of brands in truly new and imaginative ways.”
Falcon’s new deal with Hershey advances the strong momentum the Company has established over the past year by becoming a publicly traded
company and the launch of multiple projects, initiatives, and experiences across its three core business units: Falcon’s Creative Group, Falcon’s Beyond Destinations and Falcon’s Beyond Brands. The Company is currently developing a range of high-profile global projects including: the first Vquarium location-based entertainment experience, which will roll out across China through its joint venture with Raging Power Limited, an arm of the Hong Kong-based cultural commerce giant K11 Group; and the Qiddiya Water Theme Park and the world’s first Gaming and Esports district in Qiddiya City in collaboration with Qiddiya Investment Company in Saudi Arabia.
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Themics Philippines working with Austria’s Familyparkcoaster to come.
hemics Philippines Inc. has announced a collaboration with Austrian theme park Familypark.
The park is owned and operated by Compagnie des Alpes, which will open the reimagined Märchenwald themed area for the 2024 park season. The area comprises popular fairytale scenes including various beloved characters that are brought to life with the expertise of Themics, the primary theming partner through the development process from sculpting until on-site delivery. The project will be realised in Themics’ production facility in the Philippines.
Guests will have the opportunity to once more wander through Familypark’s Märchenwald and experience the fairytale scenes for many more years
Themics is an experienced theming supplier that guides clients through from concept design to production and installation. The production facility is located in the heart of the Philippines and houses talented artists to produce high-quality, durable thematic elements for theme parks, FECs, museums, resorts, and other leisure businesses. Last year, Themics supported Toverland with the expanded themed area, Avalon, by producing several IP figures, themed elements, and animatronics. This relates to new characters like cooking dragon Spicy Pete and magical unicorn Juna, as well as the iconic top of the Dragonwatch tower and many more theming elements.
JANUARY 2024
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