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Flying Theatre
audiences in their brands. As regional parks seek their next standout attraction, there is growing interest among smaller parks in exploring more accessible Flying Theatre solutions, ranging from scalable sizes to adaptable cost structures. While Flying Theatres have already gained popularity in North America and Asia, the burgeoning investment landscape in the Middle East has sparked interest from a variety of entertainment venues in incorporating these attractions into their offerings. The needs of visitors and operators have evolved in various ways. For
operators, the post-pandemic surge in popularity of themed attractions and entertainment venues, driven by the flourishing experience economy, has necessitated increased throughput capacities. Addressing this demand has required innovative solutions to overcome throughput limitations. One approach we’ve explored is the implementation of dual-screen experiences, enabling higher throughput rates simultaneously. Additionally, many operators express interest in offering flying experiences to meet the growing visitor demand, despite facing spatial constraints within existing venues. In response, we’ve developed the Pegasus Flying Theatre attraction, designed for scalability across multiple levels and adaptable to varying widths, effectively optimising space utilisation and accommodating operators’ needs. We anticipate the next phase of evolution for Flying Theatres to involve a
departure from the current format and venture into different types of flying experiences. This evolution we expect will extend from the way you’re seated to the kind of story being told. These experiences will break away from the familiar mould that has characterised the past decade, offering guests sensations they’ve never before encountered. Central to this evolution will be a heightened emphasis on immersion and narrative engagement. We expect to witness the incorporation of interactive elements and augmented reality (AR) integrations, as we begin to encompass the evolving landscape of technology to enhance an already outstanding experience. Our latest Flying Theatre project, the Pegasus Flying Theatre offers venues
a dynamic and scalable ride which considers venues of all capacities and sizes as it endeavours to be a solution to fit all without compromising on experience. The ride system, designed to offer a unique and thrilling way to be immersed with the on-screen action, seats guests astride the front restraint with their legs on either side, as they hold on to the front handlebars. Throughout its conception, enhancing storytelling has been at the forefront of the Pegasus’ design, with the ability for the generic shaped seat to be themed to suit any story line. Riders board from multiple levels, where they
are then seated, and anticipation is built before the main show begins. The shutter doors then open to reveal an immersive, wide dome screen before guests’ eyes. With the use of strategic in-theatre lighting and sound effects this transition would be seamlessly achieved to preserve the illusion. Simworx is currently in the midst of installing this new attraction into a development in Istanbul and looks forward to it opening later in the year.
FEBRUARY 2024
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