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colours. Once guests are satisfied with their design, they can test the cars against the
track experiences – a racetrack, jump track and engine test ramp. Designed so that guests can easily go back and forth from test to build and build to test, LEGO Ferrari Build and Race was created as an experience for guests to linger and learn as they have fun. The fourth such attraction at the Legoland brand of theme parks, the Build and Race experiences at Legoland California, Legoland Billund and Legoland Windsor Resorts have all become popular spaces for families to slow down and create and play together. The California park has found guests remain in the attraction for an average of 30 minutes. Toddlers also have a special area designed with them in mind with the LEGO DUPLO build zone, complete with larger bricks for smaller hands. “I think the surprise and really cool part of the entire experience is how we use technology to show our guests what their car can – and would - do,”
Wood said. “Once a guest is happy with his or her design, they take it over to scan it so that is can then appear on our virtual track. Interactive screens allow our guests to alter their design in real time and change elements such as the engine size, or tire type. Then they move to the racing kiosk to watch their actual design race for three laps around a digital track. Speed boost buttons and lane changing buttons also enhance the experience. It truly is interactive!” While guests can not take their Lego car home with them, Legoland has
included a Winner’s Circle display to take photos with their design – and a giant race trophy. Guests can ceremoniously place their cars on display in the experience for others to see and draw inspiration from. “LEGO Ferrari Build and Race blends the power and awe of Ferrari with
the inspiration of LEGO. All of us at Legoland are excited to see the cars our guests will design and build for many years to come.”
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FEBRUARY 2024
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