HELLO 2020!


Margarita Malysheva Marketing Director, Mascot Gaming


What was the most important occurrence for you in 2019?


Attending three of the industry’s largest conferences and exhibitions. In the past 12 months our team has travelled to ICE London, iGB Amsterdam and SiGMA in Malta. For a young company such as Mascot Gaming, this was a signifi cant undertaking – both fi nancially and logistically – but it has allowed us to showcase our games to operators and platform providers.


Speaking of our games, we


have more than doubled the number of slots in our portfolio over the year. At ICE London we have ten high- quality titles and when we exhibited at SiGMA that number had risen to 24. Our production line continues to fi re on all cylinders and we plan to launch two new


blockbuster slots ahead of ICE London 2020. In line with the growth of our


business, we have added new members to our wonderfully talented team including a graphic designer and a sound producer. It’s been a truly tremendous year for Mascot Gaming.


What are you most excited about for yourselves in 2020?


We are really looking forward to ICE London where we will launch a brand-new game with a highly innovative, never seen before feature. I can’t give too much away right now but it is a real game changer. If you’d like to see it in action, make sure to visit our stand N6-232. We will also be exhibiting at all of the major shows with an incredible stand that will allow us to stand out from our rival developers.


Anthony Medica Business Development Manager, ECOMMPAY


What was the most exciting occurrence for you in 2019?


It was great to finally receive the recognition we feel we deserve, not only by winning the International Gaming Awards 2019 in the category of Innovation in Payments, but also in being nominated for a handful of other industry awards, including the GamblingCompliance Awards, the Women in Gaming Awards, and the SBC Awards. It has reaffirmed our long-held belief that we’re adding significant value for iGaming clients, and motivates us to keep innovating.


What are you most excited about for yourselves in 2020?


It’s really interesting to monitor which way the market’s heading,


as well as predicting the technologies that will come to define the iGaming industry in the years to come. As more and more lucrative markets emerge, we’re keen to build our payments portfolio to assist existing and prospective clients in their expansion goals. We’re of the opinion that payment service providers should be consultative partners to their clients, so we are eternally researching the market to ensure that, beyond featuring the most effective, innovative technologies within our payments arsenal, we can also advise on legal, regulatory questions, as well as consumer preferences and behaviour.


What are you looking predicting for the iGaming sector in 2020?


What are you predicting for the iGaming sector in 2020?


I think we will see the wider online gambling sector continue to grow, even if established markets such as the UK are showing signs of slowing down or even decline. There are plenty of new and exciting jurisdictions for operators and developers to enter, and so long as they continue to innovate and deliver an entertaining experience to consumers, the


industry will thrive in 2020. A big driver of growth will


continue to be mobile, with players accessing their favourite slots and casino games from their smartphones and tablets. For developers, this means taking a truly mobile-fi rst approach and coming up with new ways of delivering a world-class mobile experience. Finally, I think in new and


emerging markets we will see the established land-based operators launch online, with their sites going head to head with online- only brands. It will be an interesting fi ght and one in which content will help operators differentiate.


In these emerging markets, regulation is imminent. We’re expecting to contend with new regulatory frameworks, offering operators tailored solutions to solve challenges and pain points. The eternal battle for synergy between


conversion and security is set to continue, with new technologies offering potential solutions. Incidentally, we’re expecting to launch several new products in 2020 with this specific challenge in mind, so watch this space.


GIO JANUARY 2020 111


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