GOODBYE 2019...
Simon Westbury Head of International Business Development, Digitain
Digitain’s 2020 agenda. Innovation to keep our partners ahead of their rivals, attracting and engaging the end-user. Cue innovation like Digitain’s new Bet Generator feature, which allows players to intuitively frame their desired bet types, sizes and possible winnings, with the system automatically and immediately generating an actionable betslip which can accommodate up to 30 selections. Our predictive AI modelling will also be
What was the most important occurrence for you in 2019?
2019 has been an outstanding year for team Digitain. We’ve had multiple awards wins for our global platform, opened new international offices and launched a raft of gaming features and functionalities that have gone from strength to strength across the world. We’re looking forward to keeping the momentum going through 2020 alongside further international expansion, ensuring our regional offices are never far from our partners, no matter where they are on the planet.
What are you most excited about for yourselves in 2020?
Innovation, personalisation and gamification are going to be at the top of
Andy Harris UK CEO, DWG
What was the most exciting occurrence for you in 2019?
The highlight of the year was definitely the granting of our GB licence by the Gambling Commission. This is our first real money gaming licence, which allows us to offer our proven content in Europe’s largest gaming market and, crucially, also facilitates access to a number of other territories as we look to grow in this vertical.
What are you most excited about for yourselves in 2020?
Distributing our games to the many new clients we have lined up is something we are looking forward to, as is our planned launch in New Jersey, which is a market we are hugely excited about, in particular because of our U.S. and land-based heritage. We are excited about going live with our excellent new promotional
tool module, which is inspired by our experience in running our own social casinos. This will allow operators to gamify their casinos seamlessly across their whole content portfolio. We will also focus on expanding our range of non-spinning reel
games, a huge success in our social casinos, as well as releasing a brand-new suite of table games.
118 JANUARY 2020 GIO
taking stage in the year ahead; able to personalise offerings and ensure that when players log on, they are able to immediately interact with the content they are looking for. AI and predictive modelling can also go the other way too – our latest automatic match allocation program uses algorithms to automatically identify which traders are most optimal for each betting market – ensuring the most efficient pricing model is delivered to each of our partners. Elsewhere, gamification, when
integrated into a segmentation and customer retention strategy, is going to work wonders in the year ahead. A gamified experience – when merged with the right segmented customer, can drive players towards desired content at key times like never before. Combined with bonus rewards, competition against other players and other social elements, and you have an incredibly powerful tool on your hands for the year ahead.
What are you predicting for the iGaming sector in 2020?
“
If you want to stay ahead in 2020, focus on AI and deep data analytics. We’re seeing a lot of industry buzzwords bandied about at the moment, but most of them are hot air. Having a toolkit that elevates the customer experience should be at the top of every operators’ Christmas list, and those who don’t ask Santa nicely are going to miss out on a lot of market share come this time next year. In an increasingly crowded brand landscape, personalised Customer Relationship Marketing (CRM) powered by AI and data analytics is key to this. As competition increases, and customer bases and markets grow larger, it is becoming increasingly important for igaming operators to get more information about their customers in order to maintain, not to mention grow, their market share and build customer lifetime value. While the gaming industry has championed the practice of customer relationship management already – CRM coupled to Digitain’s data insights will ensure 2020 will see a whole new level of delivery thanks to our market leading tech – and that’s before we even get into the cross-sell potential between sportsbook and casino.
The damaging legacy of FOBTs needs to be overcome
ANDREW MORGAN ”
What are you predicting for the iGaming sector in 2020?
Further consolidation between industry players, which while being predictable seems inevitable. This could have a knock-on effect for content suppliers, especially smaller ones, who may have to collaborate more effectively to help mitigate business squeezes from a number of directions. We will also see deeper regulatory scrutiny into a wider number
of areas. In the UK for example, we have already seen moves to review game design, ways of funding gambling activity, the role of third-party test houses and online staking levels. The industry needs to be far more united, effective and proactive at responding to these sorts of challenges to ensure that it safeguards its future.
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