HELLO 2020!


Matevz Mazij Managing Director, ORYX Gaming


What was the most exciting occurrence for you in 2019?


It has been a great year for us as we had launched with 121 new brands across 45 operators so far by the end of November 2019, including some major names such as Videoslots, Casumo, Betsson, Unibet, LeoVegas, Mr Green, NetBet and Betclic. The group of operators launched so far in 2019 is already contributing to more than 21 percent of the ORYX turnover. We also introduced a revamped version of our aggregation platform, ORYX Hub, which offers our partners product integration, delivery and smart marketing tools.


What are you most excited about for yourselves in 2020?


We are very excited about entering the burgeoning U.S market following our partnership with Kambi. Our fi rst agreement with Seneca Gaming is a game-changer for us as the U.S. casino and sports betting market is rapidly expanding and we see great potential in the region. As the legal landscape continues to mature, our strategic focus will be to partner with tier-1 casinos and operators in the region. We will continue to keep a close eye on regulatory developments in other markets and enter if


the conditions are right. On the product side, we will launch our advanced player engagement platform which will enable our partners to get a deeper understanding of their customers by analysing data from all available sources through one centralised system; run effective relationship marketing by gaining insight into what drives player behaviour and predict their preferences, and increase player retention and life time value through a wide range of targeted promotions, multi-channel communication and real-time event triggering.


What are you predicting for the iGaming sector in 2020?


We will continue to see the regulatory landscape change in Europe, the U.S and beyond. We believe that regulation is key and we fully support it. We are happy to see that more countries chose to introduce legislation that helps to safeguard consumers while also allowing the gambling industry to strive. We have come a long way in terms of regulation, and we have seen successful frameworks in countries such as Spain, Denmark and the UK and we hope others will continue to follow suit. It’s important that regulation is reasonable, and evidence driven.


Mario Benito Chief Commercial Offi cer, R. Franco Digital


What was the most important occurrence for you in 2019?


It’s been an international year for R. Franco – especially when it comes to our digital team! Established only a few years ago, we’re taking our 50 years of excellence in land-based gaming and using it to bring the best we have to online gaming. With some of the hottest tech talent available, we have a target of rolling out a new game each month in 2020 under Maltese, Spanish, Portuguese and Colombian regulatory approval.


What are you most excited about for yourselves in 2020?


We’re excited about our home market of Spain. The market is still in its development and growth phase (following regulation in 2012), and I expect to see the share of online gaming in Spain more than double from 7% to 15%. Operators are eyeing up the market with


great interest, which says a lot about its potential. There may be plenty of negativity


when it comes to the advertising ban, but despite its drawbacks, I see it as evidence that the DGOJ (the Spanish regulator) is taking its responsibilities, such as player protection and underage gambling, very seriously.


What are you predicting for the iGaming sector in 2020?


2019 has been all about expansion into new markets for global operators, and I expect to see more of the same. Conducive to this is sensible legislation which protects consumers while allowing opportunities for growth, and I think Malta (and in particular the MGA) has a key part to play here. If you want to see what’s in store for casino


in 2020, watching what Maltese-licensed operators are doing would be a good start. We’ve seen a raft of gaming suppliers set up shop in Malta over the last year to do business with operators (including us!), and there’s good reason to do so. As a base for operations, Malta has it all – and will likely remain as Europe’s launchpad for many years to come.


GIO JANUARY 2020 119


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