GOODBYE 2019...
Anthony Singer CEO, High 5 Games
What was the most important occurrence for you in 2019?
Where do we begin? To say that 2019 was a busy year for High 5 Games is an understatement. We’ve signifi cantly grown our presence in the online RMG market, with our portfolio of slots now available to play across more casinos than ever before. Our business development team has done a fantastic job in securing commercial agreements with some of the world’s biggest operators, including The Stars Group, Kindred Group and 888 Holdings, to name a few. We’ve also entered new markets, including Sweden, Denmark, Spain, and Italy, making our games even more accessible across Europe. On the games front, we recently launched our biggest title of the year with Goldstruck. In what has proven to be H5G’s most complex creation to date, the slot is our most successful launch ever. The game’s standout feature is the Wild Train, which proceeds to collect golden nuggets as it snakes its way through the reels, which results in free bonus games and the main jackpot prize.
What are you most excited about for yourselves in 2020?
This year has seen us establish a tentpole games strategy, whereby we deliver feature-rich and innovative games to the marketplace, and we’re completely focused on adding new titles in 2020 and beyond. Next up on the horizon is Thundering Buffalo Jackpot Dash, which promises to be another action-packed adventure for players. We’re really excited to be exhibiting at
ICE London too, where we’ll be at stand N1-421 showcasing the latest additions to our offering. It’s the biggest event of the year and a great opportunity to let delegates know about how our products are helping to drive business growth for online casinos.
What are you predicting for the iGaming sector in 2020?
The casino landscape has changed signifi cantly in recent times. Regulation has played a big part in this, which has resulted in a fl urry of major M&A deals within the sector and it’s hard to see this trend stopping anytime soon. From a development perspective, I believe more emphasis will be put on the role of marketing and promotional tools within the gameplay. These features, such as bespoke offers and leaderboards, are highly effective in driving the attention of players and keeping them engaged. To support operators, we’ve developed an AI-powered promo engine that pushes relevant offers during the gameplay in a timely fashion. We anticipate this platform to become an important part of the marketing mix in the coming months and years.
120 JANUARY 2020 GIO Chris Nikolopoulos
Chief Commercial Offi cer, BETBY
What was the most important occurrence for you in 2019?
We launched with our first partner in December 2018, so 2019 has been our first fully operational year. It has been a really exciting period for the company and we have been growing significantly. Our sportsbook is now live with 17 brands across a number of territories, and we really believe that some of the tools, functionalities and services we offer are setting the bar higher in a crowded market space.
What are you most excited about for yourselves in 2020?
We are constantly looking to embrace new technologies and innovation, which we have been doing since launch. If we focus on the right people and approach the industry with the right focus, we can continue growing at an exciting rate. We will continue to create cutting-edge software, focused on personalisation, speed and agility and we will continue putting our partner’s needs first. We are still prioritising expansion in European markets but further afield, we are keeping a keen eye on emerging markets all over the world, especially the newly regulating markets in Latin America, which promises to be an incredibly exciting region in years to come. And 2020 will include the first major public BETBY showcase, at ICE London, in February (stand N10-320)
What are you looking forward to for the iGaming sector in 2020?
As an industry, we have been growing aggressively over the last two decades and I am sure that growth will continue in 2020 as well. That is not to say that the industry is similar to what it was 10 or 20 years ago. The competition is higher than ever with plenty of companies creating amazing products in their attempts to stand out. In the end, we should never forget that iGaming is for fun, and what we really need to do is to create the best products for people to use and have the best experience possible. As we have already seen happening more in recent years, I am expecting more and more markets to introduce or tighten regulation, or start the path towards regulation, which is definitely a long-term benefit for all of us working within this sector.
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