NEWS
Zitro reduces non-recyclable waste by 73%
WinSpirit and Casino Guru turn responsible gaming into a trend
Zitro reduced the amount of non-recyclable waste by 73 per cent in 2024 compared to the baseline year of 2022. This achievement marks signifi cant progress in its environmental strategy and commitment to ESG principles.
The effort has been primarily focused on the Getafe Operations Center and the Barcelona Technology Campus facilities, where comprehensive waste characterisation, collaboration with specialised waste managers, and quarterly monitoring of generated volumes have been carried out. Additionally, internal recycling campaigns have been promoted, and waste collection points have been optimised. The actions implemented throughout the year have delivered very positive results, reinforcing the path toward the goal of reducing non-recyclable waste by 70 per cent by 2032.
Sportingtech Fuels Juicebet’s Debut in Kenya
Sportingtech, a leading B2B platform provider in the iGaming industry, has joined forces with Gamma Gaming to launch Juicebet, Kenya’s newest digital sportsbook and casino operator, to power its full online offering.
Juicebet is now live on Sportingtech’s award- winning platform, delivering a mobile-fi rst, locally tailored solution optimised for the Kenyan market. Built for today’s digital- savvy player, the new brand blends
responsible gaming with sharp product design and dynamic promotional tools to
drive acquisition and retention.
As part of the launch, Sportingtech deployed its dedicated Market Activation Team on site in Kenya for a four-week rollout. This hands-on presence enabled Juicebet’s local teams to receive strategic training, streamline go live operations and refi ne player engagement strategies. This collaborative model refl ects Sportingtech’s long-term commitment to supporting partners in high growth regions.
8 SEPTEMBER 2025
Talking about Responsible Gaming (RG) is nothing new in iGaming, but doing it in a way players actually enjoy is rare. For WinSpirit, it became a chance to do what the brand does best, think differently, engage, and prove that even the most serious topics can be turned into content players actually want to share. Instead of burying RG in disclaimers or policy pages, WinSpirit brought together its creativity and expertise of Casino Guru to turn it into a SmartPlay Social Media campaign. Before launching the campaign, WinSpirit turned to its community with a simple question: what do you really know about Responsible Gaming? Nearly 800 players responded, and the results were telling. Sixty-three per cent knew the primary goal of RG; 46 per cent felt enabling those tools was easy and knew where to fi nd information; and
56 per cent highlighted WinSpirit’s own email disclaimers (launched this year) as the most effective reminders.
For an industry where communication often feels routine, the campaign proved that creativity doesn’t weaken the message, it amplifi es it. Even compliance can capture attention when delivered in the language of players.
CasinoHawks spreads its wings with bold rebrand for UK market
CasinoHawks, the UK-facing affi liate brand of Game Lounge, has unveiled a bold new look and content strategy designed to strengthen its position in one of the world’s most competitive online gambling markets.
Launched in 2012, CasinoHawks has built its reputation as a trusted source of casino
knowledge for British gamblers, providing detailed reviews, expert-led insights, and industry news for more than a decade. Its latest refresh represents a signifi cant step forward in creating a more modern, engaging, and unmistakably British identity for the brand. The new strategy places a sharper focus on delivering value to UK players through locally relevant, expert-driven content. Reviews are now written exclusively by UK-based specialists, ensuring recommendations refl ect the needs of domestic audiences.
Red Rake Gaming unveils new slot full of mysteries and big wins
Red Rake Gaming is expanding its slots portfolio with the launch of Sherlock and the Stolen Gems, a new adventure starring one of the most famous detectives of all time. This slot invites players to solve the mystery of the missing gems, combining an immersive atmosphere with innovative features that elevate the gameplay experience. With a 6x6 reel format, Cluster Pays, and
the ‘Cascading Reels’ feature, each spin can trigger a chain of winning combinations that keeps the pace and excitement alive at every moment.
With a captivating storyline, high-quality graphics, and features designed to maximise player engagement, this slot is a must-have addition for operators seeking differentiated, high-performing content. With this new release, Red Rake Gaming continues to strengthen its portfolio with dynamic and innovative titles tailored for all markets. Furthermore, this slot - like the rest of the company’s offering - is integrated into Red Rake’s well-established tournament tool, which enhances player engagement and raises the entertainment level even further.
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