INTERVIEW – NIAMH GALLAGHER


Niamh Gallagher, Marketing Manager, Mindway AI


Casino International’s Matt Broughton spoke to Mindway AI’s Marketing Manager, Niamh Gallagher, about the fascinating work in progress and how the company is progressing so far in 2025.


Matt Broughton: Could you tell us a little about your industry background and how you came to be Marketing Manager at Mindway AI? Niamh Gallagher: Back in 2016, I was looking for a new role after working across multiple sectors producing global conferences in industries such as mining, oil and gas, telecoms, shared services and more. This was when I was offered the role of Head of Event Content at EGR Global and stepped into the gambling sector. I was in that role for over 3 years, overseeing the content creation and management of EGR’s entire event portfolio, including summits, briefings, awards, webinars and bespoke events. Then, just before lockdown, I was promoted to Group Head of Content, with overall responsibility for not only event content but the online and print editorial product across five brands. That was an interesting time between trying to navigate virtual event tech and covering the ongoing impact Covid-19 restrictions had on the industry. I joined Mindway AI in April 2023 as Marketing Manager, and I remember when I was making the decision when offered the role there were no


“cons” on my list, which is still the case today more than two years later!


MB: What do you look after on a day-to-day basis? NG: My role is very varied, which I love! On any given day/week I could be planning our events strategy, arranging interviews with various media outlets, running specific email campaigns or deciding what merchandise we need. The list is ongoing and ever-changing; however, this absolutely suits me as I enjoy keeping busy with project management and being able to take a creative outlook while doing so.


MB: For those not familiar with the company, can you give us the lowdown on Mindway AI? NG: Mindway AI has a really interesting origin story, which piqued my interest from the get-go. The company started out in 2018 as a spin-out of Aarhus University in Denmark. It was here that Kim Mouridsen, Professor of Neuroscience, recognised significant potential in harnessing neuroscience insights for AI technology to enhance player protection, transforming over a decade of research into safer gambling solutions. Kim is not only the founder of Mindway AI but also a minority owner and a member of our Board. Fast forward to today, and Mindway AI is an award-winning and international software company operating our science-based solutions in more than 39 countries and reaching more than 9.2 million active players per month around the world.


MB: How has the company and business changed over the last couple of years? NG: In my time here, I’ve seen rapid changes in a relatively short period of time. When I joined, our solutions were live in 23 countries with just shy of 7million active players detected monthly. Today we are in 39 countries and monitoring 9.2million active players monthly as I write this, but very soon to increase. We now boast 32 industry award wins since our inception, and some R&D in recent years has included an advanced single view of customer solution, updated reporting


12 SEPTEMBER 2025


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