INTERVIEW – NIAMH GALLAGHER
capabilities, including comprehensive data visualisations and multi-language support. Last but certainly not least, we have announced some amazing new partnerships over the past few years, including the likes of Evoke, Hellenic Gaming Commission, Interwetten, Amazon Web Services, VBET and Midnite to drop a few names!
MB: Are you fi nding people are less wary of AI as it becomes a larger part of our lives? NG: I do think people are becoming more informed now when it comes to AI. It’s not just sci-fi /pop culture anymore; so many people use it in their day-to-day lives and to assist them across multiple professions. Comprehensive regulation in the form of the EU AI Act is assisting in putting people’s minds at ease that work is being done to respect fundamental rights, ensure safety, but also promote innovation. There are so many amazing use cases of harnessing AI for good beyond the gambling sector for safer gambling. We recently attended the United Nation’s AI for Good Summit in Geneva where they showcased AI in areas from health tech to disaster response for example an AI-powered app that measures a child’s height from a single smartphone photo that supports early detection of malnutrition and enables better nutrition tracking or a voice- powered device designed to support mothers across Africa through the critical early months of parenting, especially those in rural areas with limited access to information, care, or emotional support.
MB: Can you tell us a little about how Mindway combines AI and human management? NG: At the heart of our software is the incredible synergy between advanced AI, neuroscientifi c insights, and, most importantly, our team of human experts. While we use extensive research and sophisticated tech to dive deep into the
biological processes behind gambling behaviours, it’s our seasoned team of gambling addiction specialists, researchers, and psychologists who really make the difference. They bring their wealth of experience and a keen eye for detail to the table, meticulously analysing thousands of player gambling patterns. This human touch is what truly drives the innovation and continuous improvement of GameScanner’s unique algorithms.
MB: What have been your company’s overall goals for 2025 (and how are they progressing)? NG: We are continually assessing and improving our methods. For instance, earlier this year, we revealed an upgrade to GameScanner called The Enhanced Individual View. This update features dashboard insights, intervention alerts, historical overviews, player logs, and risk and intensity scores. Our goal is to empower our customers with the tools they need to make well-informed decisions and implement personalised interventions based on the available data. In April, we achieved ISO 27001 Certifi cation for Excellence in Information Security Management. This certifi cation was a signifi cant milestone for the business and shows that we’re serious about our ongoing commitment to security, keeping our
clients’ information safe and delivering our solutions securely. So far this year, we have forged some amazing strategic alliances, including Midnite and HGC (as previously mentioned) and also SportsBroker, Hommerson and BetComply. On top of this, we announced our provisional associate membership with The European Lotteries (EL). We are eager to be part of a community that shares our dedication to integrity and public welfare, looking forward to both contributing and learning. This collaboration is a crucial step in our mission to deploy innovative, responsible gaming solutions throughout the continent, providing a secure and positive environment for players. We are proud winners of six industry awards this year (so far!), and the team are all in the same mindset to keep the momentum accelerating for the rest of 2025 and beyond.
MB: What are you working on right now? NG: Right now, I’m planning fi nal details for upcoming events, including KnowNow and SBC Summit Lisbon, including some video footage that we’ll be fi lming onsite in Lisbon. I’m also getting a PR and our website ready for our new Customer Success Manager, who is joining next week. And a whole long list of other things I need to wrap up before I go on annual leave for two weeks later today!
MB: What can we expect to see from Mindway over the next 12 months? NG: We have some big announcements up our sleeve in the coming months in terms of new partnerships, new team members and R&D. We have also teamed up with Vixio and will be hosting a Breakfast Briefi ng in London during Safer Gambling Week on 19 November, which we are really excited about and receiving terrifi c feedback on already. For anyone interested in coming along, they can fi nd more information on our website
www.mindway.ai
SEPTEMBER 2025 13
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