GAMING FOR AFRICA
SIS Pens Long-Term Agreement with Hollywoodbets to Further expand Live Numbers offering across Africa
SIS (Sports Information Services), the leading multi-content provider of 24/7 live betting services, has strengthened its long-term partnership with Hollywoodbets through an agreement to provide its 39’s and Fast 15’s live draws offering to the South African operator.
The agreement enhances the successful collaboration between the two companies, with Hollywoodbet’s users now gaining access to an extensive portfolio featuring regular high frequency events.
Designed specifically to keep bettors consistently engaged, Fast 15’s follows a simple yet entertaining format offering a high-churn live draw with improved odds. Standing as a more recent product, 39’s provides operators with regular live draws every three minutes, operating as a perfect filler during quieter betting periods but also providing bettors with increased winning opportunities.
With SIS currently enjoying strong success across its product verticals with leading operators in Africa, the strengthened partnership with Hollywoodbets underlines the supplier’s
commitment to market growth across
the continent and the continued expansion of its industry-leading numbers portfolio.
Joe Andrews, Head of Sales across Africa at SIS, said: “SIS and Hollywoodbets have established a successful relationship, and we are incredibly excited to extend our partnership with the launch of 39’s and Fast 15’s. “Our market-leading numbers vertical continues to increase margins for operators across the continent, and we look forward to watching SIS’ live draws portfolio raise its profile, particularly in South Africa with the country’s leading operator. Wayde Dorkin, Head of Product at
Hollywoodbets, said: “Hollywoodbets is committed to continually improving our offering to meet the evolving needs of our clients. By integrating SIS’ full numbers portfolio, we’re broadening our product variety and strengthening our online platform to deliver an even more dynamic and engaging experience.
“SIS’ product has proven to be popular in other
markets around the world, and I am sure African audiences will enjoy the round-the-clock nature of the content which will maximise engagement.”
Africa’s iGaming Sector Cuts Fraud but Faces Ongoing Verification Challenges
Africa’s iGaming sector continues to chart a unique course in the fight against fraud, recording a 14.7% reduction in fraud rates over the past two years, even as global levels rise. The findings, published in the State of Identity Verification in the iGaming Industry 2025 report, underline the region’s progress while also exposing the challenges that still stand in the way of a fully secure and seamless player experience. Globally, fraud is escalating. Rates have nearly doubled from 0.70% in 2023 to 1.39% in early 2025, with 82.9% of surveyed operators reporting a rise in fraud. But the picture varies sharply by region, where Latin America’s fraud rate surged by nearly 32%, while mature markets like Europe and North America also saw increases, though less dramatic. Africa, uniquely, moved in the opposite direction thanks largely to targeted investment in verification technology and stronger compliance processes. However, the proportion of fraud among verification attempts remains relatively high across the continent (at 2.55% this year), stressing the need for advanced fraud protection measures to be implemented at every stage of the player journey.
VERIFICATION: GAINS BUT GAPS REMAIN While the continent’s verification pass rate - a key indicator of both user experience and compliance strength - improved modestly from 65.76% in 2023 to 68.98% in 2025, it remains well below the 80–90% averages achieved in regions such as Europe, North America, and Latin America. The slower progress highlights an urgent need for African operators to close this gap if they are to retain players and grow sustainably. In the report, industry professionals share practical advice on how operators can improve pass rates, from streamlining KYC journeys to adopting reusable and non- document verification methods.
NEW FRAUD PATTERNS DEMAND A NEW PLAYBOOK The report identifies several shifts in the fraud landscape requiring urgent action: · The 4am Window: Fraud attempts spike between 4 a.m. and 8 a.m. local time, a period when many compliance teams are offline.
· Beyond Sign-Up: 41.9% of operators now say fraud attempts peak at the deposit stage, not during initial registration.
· AI-Powered Crime: Deepfake-based fraud rose 700% globally between 2024 and 2025, forcing operators to contend with more sophisticated attacks.
INNOVATION AND REGULATION RESHAPE THE INDUSTRY Verification technology is evolving in response. Average KYC completion times have dropped from 32 seconds to 25 seconds globally, aided by innovations such as non-document verification, reusable KYC, and portable digital identities.
Meanwhile, a tightening regulatory landscape across Africa matches these advancements.
In South Africa, the enforcement of the Travel
Rule - effective April 2025 - requires crypto platforms to collect and transmit originator and beneficiary data for all transactions, while the National Gambling Amendment Bill proposes expanded powers for a new regulator to block payments to unlicensed iGaming operators. In Kenya, the Betting, Lotteries and Gaming Act is being updated to combat illegal gambling apps, with increased biometric registration requirements and mandatory integration with government databases like the eCitizen portal. Meanwhile, in Nigeria, the National Lottery Regulatory Commission (NLRC) has intensified oversight by suspending licenses, prosecuting unregistered platforms, and mandating stricter KYC processes to prevent fraud and underage betting. Collectively, these shifts mark a regional pivot toward stricter, tech-driven compliance frameworks—and operators that fall short risk losing their market foothold.
LOOKING AHEAD: SUSTAINING AFRICA’S MOMENTUM “African operators have proven that robust verification isn’t a barrier to growth—it’s the foundation for it,” said Hannes Bezuidenhout, VP of Sales for Africa at Sumsub. “But the same AI-driven threats testing mature markets are at Africa’s doorstep. To stay ahead, operators must build continuous, real-time verification and AI-backed fraud prevention tech into the entire player journey.” By integrating advanced tools like biometric
checks and AI-powered anomaly detection into a unified workflow, the industry can continue to protect revenue while delivering the seamless and secure experiences that players demand.
SEPTEMBER 2025 27
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