ONLINE NEWS
Canada’s Atlantic Lottery partners with Neccton
Healthy play is a subject Atlantic Lottery Corporation takes very seriously; for example, the organisation is certified at Level 4 of the World Lottery Association’s Responsible Gaming Framework. This is the highest level any lottery can achieve and something Atlantic Lottery has maintained since 2010.
Now, Atlantic Lottery is taking its responsibility a step further by working with Neccton and its director, Dr Michael Auer, to give players the best protection from harmful play patterns that they can get.
The relationship began when Neccton won the contract via a public tender process, in which the company had to prove its credentials and explain how it would best serve Atlantic Lottery’s players. Since being awarded the contract, Dr Auer has been working with the Atlantic Lottery team to further strengthen the range of responsible gambling (RG) features for players on
alc.ca with the introduction of the PlayWise Rating tool. The PlayWise Rating allows players to see an assessment of their online play patterns if they have been active for 30 days or more on the alc. ca website.
Confidential to each player, the PlayWise Rating is calculated by Neccton’s powerful software using information such as the responsible gambling tools the player uses, what games they play and how often, how much they wager, and any notable changes in these areas.
Dr Michael Auer said of the partnership: “We are always very proud when distinguished organisations use our tools to help their players but when it’s a group like Atlantic Lottery that is already so well recognised for their work in player protection, it means even more to us. Our values are aligned and we look forward to working together for a long time.”
Atlantic Lottery offers a wide range of games to players including instant games, draws, video lottery, sports and online games. In 2020, Atlantic Lottery launched an online casino in the province of New Brunswick. This gave that province’s online casino players access to the many robust responsible gambling features that are available on
alc.ca. Stephanie Ryan, Atlantic Lottery’s head of social responsibility and learning, said the PlayWise Rating is part of efforts to continually improve the tools available to players. “As a publicly owned corporation, our commitment to responsible gambling is at the forefront of everything we do,” Ryan said. “The PlayWise Rating is an important addition to the range of features, information and resources we provide to empower players to make healthy decisions about their play.”
Borgen joins Shape management team
competition in 2012. Danske Spil has maintained its market leadership in the face of competition from the major global online gaming companies. Borgen leveraged his decade at Nokia where he led mobile product development.
Ulrik Borgen has joined Shape Games as Director of Account Management, bringing nearly 10 years of online gaming and regulatory experience to the executive team as Shape Games continues its expansion plans across the United States online gaming market and beyond, the company announced today.
Borgen is the former PMO Director of Danske Spil and led the transition of the state-run online gaming company as the Danish market opened to private
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“Ulrik is a mobile product innovator who knows how to beat the competition by delivering what consumers want, even before they know they want it”, said Risom. “His expertise in being a public sector operator and developing industry-leading products within complex regulatory environments complements our deep bench of commercial gaming expertise.”
Borgen said: “Shape Games has a strong track record in the successful combination of innovative, seamless and customer focused user experience with the attention to compliance to give users peace of mind and security. I’m happy to be part of the exciting next phase of the company’s growth and bring my knowledge of helping companies navigate regulatory requirements to maximise their growth and user experiences.”
GeoComply implements PinPoint with BetMGM at Gold Strike
Gold Strike Casino Resort in Tunica, Mississippi has become the state’s first commercial operator to offer on-premise mobile sports betting via BetMGM across their entire casino floor and restaurants, with GeoComply Solutions. The BetMGM mobile app utilises GeoComply’s on-premise mobile solution PinPoint, which enables fast and reliable wagering while on the Gold Strike casino property.
“To create a geofence that permits patrons to wager solely within the Gold Strike casino floor and restaurants, while excluding the hotel tower and adjacent parking is a complex use case that is only made possible by our PinPoint technology,” says Sam Basile, General Manager of PinPoint. “We are thrilled to be part of this historic next chapter in Mississippi commercial gaming.”
Implementing PinPoint at the Gold Strike property enables guests to use their own mobile devices to place wagers on the BetMGM app, rather than having to stand in line at kiosks or terminals. This capability dramatically improves the sports betting experience, while making in-play betting possible.
“It is pivotal to our long-term technical strategy to ensure we partner with the finest in the industry and this is another critical first between our two technology teams,” said Kevin Allan, Chief Architect at BetMGM. “We are excited for our business and Gold Strike visitors to now experience our industry leading mobile sports app.” GeoComply’s PinPoint solutions expand the footprint of the sportsbook, without incurring a heavy capital expense. Utilising proprietary technology, PinPoint Bluetooth beacons create an effective indoor geofence enabling guests to place bets on their mobile devices while remaining compliant with state laws.
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