SG MOVES INTO UKRAINE
experience familiarity and favourite games from across the globe. Being one of the market leading companies in ETGs, means that we have a large portfolio of diverse, but familiar brands such as Ultimate Texas Hold’em and Three Card Poker. These progressive technologies are massively popular across the globe, and we are confi dent this success will be replicated in Ukraine.
existing players but also facilitate the opportunity to attract new players. We believe we can create familiarity and following to the player like we’ve done successfully in other markets. Our product mix is key to this, our ETG gaming brands provide differentiation which we believe is an important factor in driving incremental income on casino fl oors for casino operators.
CI: What kind of players does Ukraine have, historically? Slots, tables, high volatility, etc JL: Ukraine has two types of players – local players and visiting tourists. From our newly formed partnerships with operators, we understand there is a need to attract the local player through engaging slots and Electronic Gaming Machine content, whilst also providing something new and innovative. This will ensure they are experiencing something different to what they are used to playing. The advantage of having a tourist and visitor player segment is that they will
CI: Will SG be having an offi ce in Ukraine, or will the country be supported from an existing offi ce? What does this mean for after-sales service? Just how much of a commitment is the company making? JL: We’re here for the long term, expanding our presence, building familiarity with players, and always evolving experiences to maximize revenues for our partners. We’re completely committed to the Ukrainian market and already have people on the ground supporting this strategy, including Stelios Tsapatos (Sales Director Scientifi c Games Europe) and myself.
CI: Have you had any feed back from Slot City to the recent installations of Scientifi c Gaming products into their premises? JL: The feedback has been fantastic, we are excited to have such a great partnership in place with them. Slot City are specifi cally pleased to be able to offer a unique gaming experience to their customers. Through SG’s product set, they have been able to reach a wider player base by building on the international success of key gaming titles such as 88 Fortunes. So far, the performance has been very encouraging, and it is great to hear such positive feedback on our growing partnership with Slot City.
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