NEKTAN
The importance of being agile
Gary Shaw, interim CEO of Nektan, explains why quick and nimble service providers still have a very important role to play in the iGaming industry
C
onsolidation is the aim of the game right now across the iGaming industry, with impending regulation and rising competition seeing many of the big players
acquiring businesses or joining forces. The merger of Ladbrokes and Coral was
arguably the biggest deal to have happened to date, while Scandinavian groups Kindred and Betsson have been busy snapping up businesses as they look to enhance their multi- brand strategies.
growing from operators active in multiple jurisdictions, the need for a platform which can be tailored towards an individual’s needs and at a time which is convenient to them is becoming an increasingly important factor.
Flexible providers Quality speed of service is now a necessity
across all aspects of the iGaming industry, from the way in which players access their accounts to the time it takes for winnings to be paid out. Much is discussed about how a speedy
quick integration of content from a range of leading game providers and independent content studios, something which sets us apart from the competition.
Tailored approach With operators active in more markets than
ever before, tailoring your product offering to fit the needs of each geographic location is crucial. A ‘one size fits all’ approach simply won’t cut it these days, as player behaviour differs from region-to-region. For instance, the UK audience has a rich appetite for slot games filled with add on features and bonuses, while those in Scandinavia traditionally prefer to see more wins in the base gameplay. It’s why operators have needed to adapt their product offering depending on the territories they are active in, if they are to maximise revenues. This is where the agile platform provider can
It’s not just operators who are active in the M&A field, however, with some of the industry’s biggest suppliers either joining forces or making serious investments as they seek market domination. An obvious advantage these companies will have over the competition is the expanded product offering at their disposal, giving customers a “one-shop” solution. However, there’s still something to be said for the quick and nimble platform provider which can stand firmly and compete against the bigger suppliers within the sector. Especially at a time when demands are
60 NOVEMBER 2017
experience benefits the end user, but the same approach must be adopted for how content and systems are delivered to our operator clients. Online casinos offer such a wide-variety of
content these days from a mix of providers, but the integration process can often be very time consuming, leading to a frustrating experience. But this is an area in which quick and nimble platform providers can help differentiate themselves from the big organisations who are often bogged down by lengthy business protocols or integration pipelines. At Nektan, our Evolve platform allows for
prosper against the competition and provide operators and end users with a solution which meets their demands, wherever they are based. While some service providers have a variety of content from best-in-breed suppliers readily available, there’s a number of content aggregators which still have exclusive games that cannot be accessed anywhere else. For instance, Nektan recently became the first supplier in Europe to offer Konami games to iGaming operators, demonstrating its ability to offer unique and bespoke content. Judging by the recent stories appearing in the media, consolidation is far from over within the iGaming sector, particularly with imminent government reviews and regulatory changes set to come into force. But as the betting landscape continues to evolve and demand increases for top quality content, those platform providers which are highly flexible will prosper.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70
