RISQ
Hitting the sweet spot
Jackpots are the big gun in an operator’s armoury but should be a lot easier to fire, according to Tom Mitchell, B2B Director of London-based technology company RISQ.
B
ig may be beautiful (as the old saying goes) but when it comes to jackpots it’s also profitable. Evidence in the lottery sector would suggest that there is always a
significant percentage increase in ticket sales when the size of the top prize climbs, with successive roll-overs setting the pulses - and tills – racing. This reached its apotheosis earlier this month when the U.S-based Mega Millions lottery changed its format in order to ensure its jackpots were large enough to compete with the Powerball. In doing so they allowed players with an eye for the big win to pay $3 for two-entries in to Jackpot only draws, excluding themselves from the smaller prizes in the process. Early indications would suggest
that despite the jackpot now being harder to win because of changes to its entry criteria, the lottery is more popular than ever in the 44 states in which it is played due to the enhanced excitement surrounding the pot of gold that lies wait. That’s because jackpots are a proven acquisition and retention tool that have stood the test of time. We are all, it would seem, chasing the dream. Jackpots needn’t be restricted to just lottery,
of course, as we have seen over last few years in the slots industry and, more recently, table games. Microgaming’s Mega Moolah product has to date paid-out over half a billion Euros in progressive Jackpots, whilst Playtech recently
upped the ante with the introduction of Age of the Gods Roulette Live, combining a slot with a table game in the increasingly popular live online arena. What these games rely on is cross-network
liquidity or self-seeding at an operator level, as having an attractive enough top prize is fundamental to launching any jackpot game. Choosing to go it alone has been a risky option to date, whilst signing up alongside other operators in such a network runs the very real risk of the jackpot being claimed elsewhere – and your players following with it.
requirements, depending on factors such as their size, dominant channel, and location, of course, meaning adjustable odds, flexible jackpot totals, and variable pay tables are a necessity. Jackpots can also be organised to be made available on a weekly, daily, or even instant draw basis to suit a brand’s given marketing plan. An insurance-backed solution, which
harnesses a modern platform, can be adapted not only for lottery, slots, and table games, but Keno, Bingo and the increasingly popular Instant win games.
All of these, and instant win in
particular, are ideally suited to the next generation of mobile players, whose ranks are expanding year- on-year. Whilst lottery remains an experience that still combines the purchase of a ticket in a retail establishment with the watching of a live draw for many, similar jackpots in the instant win arena open-up the possibility of life-
To solve both issues we’ve developed an
insurance-backed random number generator platform that provides access to jackpots of up to £25 million. The audience-attracting pay-outs it delivers
are no longer the preserve of just operators either. The unique structure and technology behind our B2B-only offering gives affiliates, gaming platforms, and even games developers, access to jackpots that are flexible and scalable to their needs. Each partner has their own individual
changing wins on mobile and tablets among these much sought-after millennials, characterised as they are by their love of ‘snacking’ gambling content. To all players the prospect of winning up to
£25 million (which we have plans to quadruple to £100m million very soon) on their game of choice is a very tempting one. But it needn’t be a pipedream for operators now either, as the technology democratises the opportunity to attract new customers, increase retention, and facilitate expansion in to new markets.
NOVEMBER 2017 59
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