NETENT
Simon Hammon, Chief Product Officer at NetEnt, discusses how franchised games are leading the way when it comes to taking your online casino offering to the next level.
Honouring the brand
A
s a supplier in a fast-growing industry, it is vital to push the product to the next level and take the strategic decision to grow your brand. Incorporating movie, music or other
brands is a way of expanding the reach of the product to new audiences. The objective for NetEnt is to always to create
experiences that pass the ultimate test – approval from all players, especially fans of the franchise. Branded games are a hugely valuable tool for casinos to bring in new players, so it is vital to design and develop an experience that exceeds expectations from both fans and knowledgeable casino players. With the introduction of slots such as Planet of the
Apes, Emoji Planet Video Slot, and even Guns N’ Roses, we’ve opened up a new world of gaming for our loyal customers who are fans of these franchises. Although very different franchises, these all fit the
criteria perfectly. They are household names, iconic brands, and hugely popular among a range of demographics. These franchises also all have a global following, so can serve as a strong marketing tool across multiple regulated jurisdictions. For the players with loyalties towards the
franchises, these games can resonate in a way traditional slots do not. It also gives opportunities to bring in a new type of customer, if they’ve got a common interest in a particular franchise. Take Planet of the Apes, for example, which has a rich heritage spanning more than 50 years. It will be the first time it’s been used for online casino gaming. It features stunning graphics and unique game mechanics that will bring to life the power and excitement of the brand. Making premium, top-quality branded games that
entertain our audience is what should be aimed for, as it gives gaming another dimension. It’s important to work closely with license holders over an extended
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period before launching a game, to ensure that it respects and is faithful to the brand. At NetEnt, our highly-skilled teams work closely
together and in cooperation with the licence holder every step of the way, to steer and plan executable works. Development is where we see the game come to life, and naturally it can take several directions, it’s the beauty of having such exciting games to work with.
Coding is part of the development procedure and
therefore to future-proof, all our games are. Also, it is vitally important to ensure high quality, regulatory compliance, and testing accuracy with all our games, which is why our team of developers is the best in the business. Anyone could learn to code but it takes real
talent to get to the levels our team perform at. The game studio works on the titles for months and the industry’s top experts are heavily invested in its creation. Replicating the feeling and emotion that viewers
go through when watching the films needs to be reflected in the game, it’s a vital component of getting the most out of franchises. If you get this right then franchise games become a powerful player in the online casino world, helping you to continue to build your brand.
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