SUSTAINABILITY
compiling this report, has been gathering all the relevant information from across the business that contributed to our efforts and fortunate to collaborate with people who align with our values.
“Looking ahead, our ambition is simple: to maintain our position as industry leaders working towards a sustainable future of iGaming.”
For partners, the sustainability efforts are relationships. Play’n GO works closely with partners to ensure that they share the commitment to ethical practices and sustainability. This includes rigorous vetting processes and ongoing collaboration to improve standards across the supply chain. The people pillar is centred on employees, who are the ‘backbone’ of the company. Play’n Go’s strategy for this is creating a workplace that supports professional growth, diversity, and inclusion. Digital First culture that team members can thrive in a supportive and dynamic environment. Vanessa explains: “Investing in our people means providing continuous learning opportunities, their contributions.”
Through years of developing a sustainability mindset within the company, Play’n GO has set a standard for its key values, innovation, and practical application that has naturally developed over the years. This allowed complete cooperation amongst the team to produce its sustainability report, which Vanessa states is ‘an achievement we are very proud of.’
and the commitment to minimising environmental impact. Play’n GO has implemented numerous initiatives to reduce carbon footprint, such as optimising energy use, promoting remote work to cut down on commuting emissions, and supporting environmental projects. its alignment with the UN’s 2030 Agenda underscores the company’s dedication to contributing to global sustainability efforts.
Play’n GO aims to change the public perception of the gambling industry and any negative stigmas that come with it, through its approach to high-quality entertainment. Subsequently, furthering itself as a positive
force in the leisure market, and is a shift that promotes responsible gambling for players. Another ‘crucial’ sustainability factor that is used in the company’s strategy is transparency. Vanessa explains how this affects the relationship with players and stakeholders, saying: “This openness fosters trust and encourages a collective effort towards a sustainable future. Our approach to sustainability is holistic, ensuring that every decision we make considers its impact on our players, partners, people, and the planet. Our efforts and a roadmap for our future ambitions.” This integrated approach towards building trust further extends the company’s efforts to improve the relationship among the people by publicly sharing progress and challenges faced, which allows Play’n Go to stay accountable and invites stakeholders to join in the journey.
Visioning the future of Play’n GO, Vanessa adds: “As we move forward, our goal is to build on our successes and continue to innovate. We recognise that sustainability is not a static goal but an evolving journey. By staying committed to our core values and adapting to new challenges, we aim to lead the iGaming industry towards a more sustainable and responsible future.” The release of the sustainability report sheds light on the years of work that Play’n for a sustained future in the industry. The company believes that the future of iGaming harmonises commercial success with sustainability and focussing on the four ‘Ps’ this.
GIO JULY 2024 19
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