BETTER CHANGE
The Better Change Manifesto for Positive Play
Rob Mabbett, Better Change’s engagement director, prepares for government, be that new or incumbent.
s I am currently writing this article, election fever has gripped the UK. By the time you read it the votes would have been counted and either a new government will have been formed or the incumbent government will have performed a spectacular comeback based on the polls 2 weeks before the election date. Either way for someone it will be time to start delivering on those manifesto promises. It’s the same all over the world, elections have recently been held in India, France are heading to the polls and of course we have the US Presidential elections at the end of the year to look forward to. Each time the parties vying for power will set out a list of promises to try to woo the electorate into giving them their vote. But what happens when you make a promise you can’t keep, or a promise that goes against your cause or purpose?
A 18 JULY 2024
For a politician or a political party, the answer is simple - fail to follow through on what you promised, and you will likely get voted out. For businesses and industries that is not the case, the impact of changes to regulations and new policies can have a lasting impact, especially if they have been made without your customers best interests in mind but instead to appease public pressure or loud minority voices.
The review of the 2005 gambling act in the UK, something that was included in the 2019 Conservative manifesto has still to be completed and will have to be picked up by whoever wins the election. With a fresh batch of manifesto promises to be delivered it is unlikely that gambling will make the top of the priorities list anytime soon. So, what does that mean for our industry both in the UK and the One scenario is that there is a rethink to
what has already been proposed. This is unlikely and I would imagine undesirable for most parties given the progress already made through the white paper and subsequent consultations. The shadow ministers have been actively involved so there is a good level of understanding cross parties however whatever happens we will have a new gambling minister as the incumbent has stepped down.
The other extreme is that it simply disappears, left at the bottom of the to-do pile never to resurface, a lot of progress has been operators adopting them, we have set new slots have been agreed and new powers have been given to the gambling commission to crack down on illegal gambling. The incoming government might think “near enough, lets crack on with something else,” There are two
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