MARK MCGUINNESS COLUMN


Exclusive access and rewards:    Customised avatars and profiles:     Tokenomics: Traditional Casino Chips


   


EARNING AND SPENDING TOKENS    


    


INVESTMENT AND GROWTH OPPORTUNITIES        


GAMIFICATION AND PLAYER ENGAGEMENT      


    


CREATING A SOCIAL MARKETPLACE        


DIGITAL TWINS FOR REAL-WORLD ASSETS   





    


BOOSTING PLAYER LIFETIME VALUE (LTV)       


Casinos incentivise players to spend more by gamifying the    


CROSS-SELLING OPPORTUNITIES AND COMMUNITY-DRIVEN GROWTH


  casino to earn tokens and later explore the online platform to  


    


IMPLEMENTATION CHALLENGES AND SOLUTIONS      


   


   


THE FUTURE OF LAND-BASED CASINOS WITH DIGITAL INNOVATION


    These technologies do more than enhance the gaming    


  


GIO DECEMBER 2024 15


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