DRGT Q&A
Marco: Whilst I have attended many ICE Games and more recently Interblock, this will be everyone in Barcelona. I am genuinely excited about the prospects the event itself, and what it being hosted in Spain, will bring. In my view, what Clarion has managed to achieve over the years is build not only the world’s largest, but the planet’s premier, gaming exhibition, there really is nothing like it, and I have no doubt that the 2025 iteration will build on that legacy.
We have managed to secure a great booth location next to Merkur and I’m genuinely looking forward to meeting old friends and business partners, making new ones, and realising further opportunities together.
CI: But you can’t manage what you can’t measure right? Duncan: Exactly! It is that ‘measuring’ of game play performance that then led to the development of drAnalytics, a further web- based application that at its core is aimed at providing operators the easiest and most intuitive way to both understand their players, and the products they offer them. With customisable dashboards, simple comparison functionality, autocomplete formulae and live previews to name but a few, this tool truly drives business intelligence.
CI: And the 3rd key product Laurence? Laurence: I guess the 3rd product kind of ‘closes the loop’ in that the latest iteration of our PlayerApp now affords operators the ideal tool to leverage the outcomes of their drAnalytics reports to engage ‘one-on-one’ with their players, as well as provide a
contemporary solution to drive cashless ‘tap and play’ gaming, player rewards, promotions, and bonusing.
CI: Laurence and Duncan referred to partners as opposed to customers; can you expand on that? Marco: We consciously use that word, and it’s served me well throughout my gaming career, and none more so that in the systems space. Now whilst I appreciate that it may sound rather contrived, it is true; we both (service providers and operators) need to ‘pull our weight’ and really contribute to make any casino operation a success. To that end I value relationships tremendously and believe that learnings, then share them amongst one another, and in so doing ensure our joint success.
DECEMBER 2024 31
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