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BLOX Sanremo Casino, Italy


need, but won’t find themselves stung by hidden charges for things they don’t want. We also understand that we operate in a rapidly evolving industry, and are continually improving and optimising our platform, based on feedback from clients and cues from emerging trends, to ensure that they have what they need to achieve the success they deserve.


Take our back-office platform. It really is geared to letting game providers focus on doing what they do best, ie. developing games. Whilst it is extremely powerful, it is designed with ease of use and efficiency in mind, helping to take the stress out of day-to-day operations. Our message is basically, “focus on building market leading games and leave the rest to us.” This simple, but effective strategy has enabled us to greatly speed processes and is already bearing fruit, as can be seen from our latest announcements.


…the pandemic has accelerated the inevitable shift towards online gaming, especially with millennials, who are more receptive to online offerings and expect a “one-stop shop” offering everything they want instantly


GIO: Is live casino big in Italy? What’s the main driver for the iGaming industry in the country? KG: As previously mentioned, Italy had a sizable land-based slot player base, and the closure of physical casinos due to the pandemic has pushed many of those online. But, games like Roulette, Baccarat, and Punto Banco have also long been popular in the country, and those players have been discovering online alternatives too. Given that Live Casino is the closest digital alternative to physical casinos, we feel it’s critical to offer a premium live dealer line-up to enable Italian operators to fully capitalise on this rapidly growing vertical.


GIO: Where do you see growth in the Italian market in coming years? KG: In addition to the growth in Live Casino and inexorable shift to mobile gaming, we see the community aspect of online gambling becoming ever more important. While new games are increasingly integrating innovative features with this in mind, we also see additional community- focused elements being added to existing titles, giving them a new lease of life, and boosting lifetime value.


… the future


definitely is mobile. In fact, a very


significant percentage of turnover in Italy already comes from players using mobile devices


GIO APRIL 2021 9


marcorubino/Adobe Stock


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