ONLINE NEWS
Pariplay strengthens foothold in the US
Aggregator and content provider Pariplay has significantly enhanced its presence in the US after striking a deal to supply its proprietary games portfolio to platform provider GAN.
Pariplay offers a comprehensive games library with over 120 high-quality titles. The content offers a mix of classic and fresh slots with a wide array of themes, features and volatility, appealing to a broad player demographic. Top-performing titles include Stallion Fortunes, Mystery Fox and Dragons of the North. The partnership will see Pariplay expand its footprint in the fast-growing US market with GAN’s plug & play aggregator platform available to operators in three states – New Jersey, Pennsylvania and Michigan. GAN currently supplies around 20 Real Money and Social US operators with online solutions, including Penn Interactive, Borgata, Seneca and Twin River Casino. GAN also offers it platform to operators in Italy.
The evolving US online gaming market offers great potential to Pariplay who made its US debut in New Jersey in February this year together with Rush Street.
Christine Lewis, Chief Commercial Officer at Pariplay, said: “Establishing a presence and building our brand in the US market is a priority for us this year. The US is growing at an impressive rate with
more states currently considering legalising online gaming and our objective is to be at forefront of the developments.
“By partnering with GAN, a well-established supplier in the market with leading operator partners, we will get our games in front of a significant audience across numerous states and we are excited about growing our business in the US together.”
Jeff Berman, Chief Commercial Officer at GAN, said: “Pariplay’s extensive content portfolio provides innovative games that offer maximum entertainment and engagement that appeal to all player types.
“With the addition of Pariplay’s games we will significantly boost our existing offering and provide our partners with premium titles that we are certain slot fans will love.”
UK launch for PLAYOJO’s new safer
gambling tool Safe Mate PlayOJO, powered by SkillOnNet, has launched “Safe Mate”, the Neccton tool helping players closely monitor their gambling behaviour. Safe Mate allows customers to track how much money they have deposited, how much money has been wagered, and how much time has been spent on the site over the last six months.
The new tool developed in collaboration with behavioural scientists and psychologists, tracks player data, detects risk patterns, changes in behaviour and flags signs of potential problem gambling. It acts as a Safer Gambling assistant for each player that visits the site and gives them a health score and friendly nod when their habits are changing.
In addition, it allows players to compare what they think they have spent with what they have actually spent. And if a player is considered at risk, they are given personal feedback and tailored communications to help prevent problem gambling from occurring.
This latest tool is just one of PlayOJO’s commitments to promote Safer Gambling. The online Casino and Bingo site has various measures in place including 24/7 support, account self- assessments, affordability checks and time limits and
4 APRIL 2021 GIO
MuchBetter ties up Kindred partnership
MuchBetter, the award winning iGaming payments company, today announced a new global payments partnership with Kindred Group . The payment app will be made available to players across all Kindred brands, starting with Unibet,
Bingo.com and Maria Casino. One of the largest online gambling companies in the world, Kindred selected MuchBetter as a new payment partner for its user experience, security features and low transaction fees. Kindred is also growing especially quickly in parts of Europe and North America, and needed a payment partner that could help it navigate complex regulatory requirements in both regions.
While most ewallets charge for every transaction in and out of a player’s account, MuchBetter only charges operators based on a player’s net deposits over a month (withdrawals are subtracted). This significantly reduces transfer fees, especially for VIP players, and this was a key consideration for Kindred. Kindred also listened to growing demand among its userbase for MuchBetter to be added as a new payment option.
continues to lead the way in bringing in new tools and measures to help its customers play safely. Safe Mate launched on
www.playojo.com and will be available to all customers in the UK, Spain and Sweden.
Peter Bennett, Head of Brand at PlayOJO commented: “We are delighted to partner with Neccton to offer our players this state-of-the-art new Safer Gambling tool. We pride ourselves on being the fair online Casino and Bingo site and will continue to find new innovative methods and tools to help promote safe play for our customers.”
“When an iGaming operator grows rapidly across lots of different regions at the same time, it needs a trusted payment partner with an agile team and experience navigating challenging regulatory requirements,” said MuchBetter founder and CEO, Israel Rosenthal. “This is what we offer to all our operators, and we are excited to work with such a big iGaming brand in Kindred. We set up MuchBetter to meet the needs of operators and players alike. To hear that Kindred players specifically requested MuchBetter as a new payment option is testament to our growing reputation in the industry among players.” “We are committed to offering players a better and safer way to gamble,” said Phaedra Debattista, Kindred Group’s senior payments solutions manager. “We listened to our players and chose MuchBetter as a new payment partner for its seamless and secure user experience. MuchBetter’s regulatory expertise in our key regions and unique commercial model were also important considerations, and where the team has been incredibly helpful already.”
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