BLOX
BLOX:
the new path to Italy’s iGaming market
We interviewed Karl Grech, Chief Commercial Officer at Blox Limited, about the company’s recent partnership announcement with Pragmatic Play, and about the company’s focus and expertise on Italy
G
aming International Online: We’d like to discuss your recent partnership with Pragmatic Play – they’re a highly-respected gaming provider, and BLOX is
really starting out. How did the partnership evolve?
Karl Grech: Here at BLOX we’re dedicated to helping Italian gaming operators offer players a truly premium experience, so we strive to provide a vast range of the very best casino games from the world’s most popular studios - and Pragmatic Play is very much one of the iGaming industry’s leading content providers. The studio is well-known for its multi-award winning, engaging and evocative gaming products that span slots, live casino and bingo. Its slots are sought by players around the world, and Italian players are no exception. By adding Pragmatic Play’s excellent offerings to our platform, we are further increasing choice for our clients, providing more than enough content to satisfy even the most demanding players. We’re looking forward to a long and successful relationship with the Pragmatic Play team, and are absolutely confident that our clients will be impressed with how popular their games prove to be.
GIO: What is it about Pragmatic Play’s catalogue that stands out for you? KG: Given our focus, it has to be their growing range of slots available in the Italian market, including brand new releases like Joker King and The Hand of Midas, and favourites such as Eye of the Storm, Madame Destiny Megaways, and Congo
Cash. With their high production values, appealing themes and engaging features, we’re confident these games will be particularly valuable additions to our existing catalogue.
GIO: What are Italian players looking for in a games offering? KG: Italy has a strong land-based heritage, so we expect some players will return to land-based casinos when life starts to return to something resembling normality. However, the pandemic has accelerated the inevitable shift towards online gaming, especially with millennials, who are more receptive to online offerings and expect a “one- stop shop” offering everything they want instantly. As in other markets, we are also seeing an increasing demand for social interaction. At BLOX, we’re committed to ensuring our offering keeps up with these trends, enabling our clients to keep ahead of the curve.
We’re looking forward to a long and successful relationship with the Pragmatic Play team, and are absolutely confident that our clients will be impressed with how popular their games prove to be
8 APRIL 2021 GIO
GIO: And what are the main media used in gaming in Italy – tablet, mobile, desktop – what’s the most popular with the end user, and how do you select games given the variance in how people view and play them? KG: It’s a cliche to say it, but the future definitely is mobile. In fact, a very significant percentage of turnover in Italy already comes from players using mobile devices. Of course, it’s a balance because many people still prefer to play on computers or tablets, so for example, you can’t assume everyone wants vertically optimised games. This is one of the reasons we strive to offer such a wide variety of games, to allow operators to ensure players always have a massive choice, no matter what device they are using. The same omni-channel ethos is the heart of our platform too, because we know it’s not just players who use a variety of devices, but also our clients.
GIO: BLOX aims to give a great experience while reducing overheads – how does the business work? How do you make life easier for operators? KG: Our user-friendly, flexible, module-based platform can be tailored to clients’ exact requirements, so they always have exactly what they
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