EMAILAGE


There is always a time where necessity or technological evolution drive change in the regulatory landscape


Customer Authentication Shouldn’t be a Gamble


Win the Jackpot with Dynamic Signals to Confirm Digital Identity


As online gaming has become more popular, fraudsters have taken note.


94% of operators struggle with fraud.1


82%


are unsatisfied with their payments systems ability to detect fraud.1


eir ty


$130b


in estimated online gaming fraud losses 2018-2023.1


When looking at fraud it’s important to see the bigger picture and determine the impact of:


Fraud Losses


Operating Expenditures


Sales Losses


WHAT’S NEW: New regulations will require increased verification of


player age and identity. Here’s what you need to know: 7th May 2019 UK Gambling Commission verification rules (UKGC)


Player MUST be


able to register online via any device


Additional KYC / anti-money


laundering checks potentially to come


Operator MUST verify an individuals age prior to play


Once verified, player can deposit funds and play


Operator MUST inform the customer of additional verification steps prior to play


WHAT TO EXPECT:


Once operators have the risk score, they can set thresholds for accepting or rejecting potential customers. Overall, this will save operators money by adding another layer of protection that can segment good customers from the fraudster long before any age verification process takes place.


WHAT CAN OPERATORS DO? With the deadline coming up in May and the


identity verifications. Improving these procedures will benefit both parties in the end.


Lastly, customer drop-off is a valid concern because not all customers want to share their personal information or go through round after round of identity verification checks. Ultimately, operators are responsible for the customer journey – which can be improved using tools that check fraud from the first point of customer contact.


There is a myriad of tools that can check fraud while minimizing friction during the sign-up process. Emailage’s EmailRisk Score, for example, uses more than 200 data points, including name, address, email, and IP, to help verify a potential customer’s identity. This rigorous check produces what we call a risk score, kind of like a credit score, that alerts operators to how risky the customer is based on the information provided.


possibility of fines for non-compliance, the first thing operators should do is review the full guidance the UKGC promised to deliver before the May deadline to make sure they meet the requirements.


In lieu of this, operators should be on the lookout for tools that help verify age and identity in more places along the customer journey. For example, email Risk Assessment tools can, in real time, help determine who is behind the transaction through a myriad of data points. This will help operators focus age and identity verification efforts on the low risk players – improving CX, reducing manual reviews and saving time and money. They should talk to fraud prevention specialists today to identify the most appropriate solution for their needs.


Added friction for genuine players


Increased operational expenditures


More resources for manual reviews


The path forward: dynamic signals for confirming digital identity


There are solutions available on the market right now capable of automating the email verification process to ensure optimum performance.


Relying on static data points such as an individual’s name and address isn’t enough to detect clear and present threats.


We use positive and negative signals associated with an email address as the basis for transactional risk assessment and identity validation.


Here’s how we can work together to limit the added friction:


846


User tries to register, deposit or withdraw money from the sports betting or gambling site.


EmailRisk Score runs algorithms & machine learning techniques to assess 200+ data variables.


Emailage provides a risk score ranging


from 0-1000, 0 being very low risk & 1000 being very risky.


Operator then may block any funds seen as potential fraud activities.


There are considerable benefits offered by this kind of digital identity verification technology:


Decrease onboarding costs using more accurate upfront decisioning


Boost revenue as customers are approved and playing faster


Improve customer experience by allowing money to be quickly loaded or withdrawn with minimal friction.


Time to turn the tables on fraud:


Discover how to halt fraudsters at the gate, while providing fast & frictionless approval for genuine players.


SEE HOW


Would you like to know more about how EmailRisk Score can integrate into your business? For more information please visit: www.emailage.com/contact


Let’s outsmart fraud together with the power of the email address & 200+ dynamic data elements.


emailage.com 1Source: https://www.intergameonline.com/igaming/news/i-gaming-struggles-with-fraud-says-survey


CIO JUNE 2019 61


ORDER PLACED BY:


JOHN DOE JOHNDOE@EMAIL.COM


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