HIGH 5 GAMES


Our focus is refining the art and experience for players on mobile


CIO: You recently hit the 250 social casino slots mark. How hard/easy is it to keep the quality up when you have that many on offer? NC: You need to understand that we make slots for real slot players. Whether it is land, social or online is superfluous. A good game works wherever it is played, and it is a key principle to High 5 that every game is the same, no matter which platform. All are based on real money math.


month before. With High 5, operators are effectively getting a pipeline of games from three studios; one for land-based hits, one for proven new features, and the third is fresh, innovative games that offer something different to players.


CIO: Which are the key partnerships you’ve recently agreed and what do they mean to High 5’s business plans?


NC: The partnerships we can discuss are those we are live with: bet365, Kindred, GVC, Betsson, Leo Vegas, William Hill, Mr Green and Rank. Over the next few months, you will be hearing much, much more, including direct integrations. The roll out really gets going by October.


As important to us as new operators are new markets. We are currently licensed in the UK, Gibraltar, Malta, Sweden and, over the next four months; Denmark, Spain, Portugal and Italy. There are markets like Latin America where our games are already well-known in the casinos and bingo halls. In one of the largest land casinos, Casino Buenos Aires, for example, 12% of the casino floor has our content. We are soon to announce two key partnerships in this region which we are particularly excited about.


Keeping up quality is not an issue for us because our beginnings are in land games. The level of detail, polish and multitude of assets required is what our pipeline is built on. This continues, regardless of where the game goes. Our focus is refining the art and experience for players on mobile. We started this when mobile grew with social games and it has accelerated, I would say, 200% with our entry into the RMG online space. Simplifying our games is an art. The technical artists who convert the games are as creative as the animators and illustrators who made the original


title. In fact, their work is more difficult – editing down to a small screen is much more challenging than upscaling art and animation to a slot cabinet 52 inches high.


CIO: What are your plans for the rest of 2019 and beyond?


 development stage, i.e. we are setting up a wide network of distribution for all tier one and two operators and key markets. The commercials are done, we are now delivering on the integrations. Our land-based hits helped gain entry into the market and, starting in May, we rolled out our new UI for mobile. Then the really new stuff – the stuff never seen in the market – is what is coming in the second half of the year. It is in-game innovation based on our own platform technology, predictive data and radical game designs that we been quietly developing in social which we believe will be unique for operators in online RMG.


We come with 20 years’ experience of making hit slot after hit slot


Our fast-expanding games portfolio is enjoyed by players across six


continents and in more than 150 countries


CIO JUNE 2019 69


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