DESIGN WORKS GAMING


Design Works Gaming aims for real-money market


A new UK-based arm of content development kings Design Works Gaming is looking to the real-money market. Andy Harris, CEO Design Works Gaming UK and Troy Zurawski, founder and CEO of DWG, say they have a unique selling point for operators that’s a win-win…


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hat if you could take as much risk as possible out of new game launches? Not guarantee a game’s success, necessarily, but know that a title was proven, tried and tested, with solid mathematics and a theme that appeals to your site’s demographic? It’s the closest you’ll get to a sure-fire winner, say Andy Harris and Troy Zurawski (CEO Design Works Gaming UK and founder and CEO of DWG respectively). Andy and Troy explain their cunning plan to CIO, and it’s quite convincing…


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CIO: What is Design Works Gaming UK? Andy Harris: As far as online operators in Europe are concerned, DWG is currently gaming’s best kept secret – though it won’t remain that way for very long. It is a company that has proven itself in the creation of high-quality content for both the land-based market and in social casino. DWG was started in 2005 and in the years that followed has built up a very successful portfolio of games. We’ve seen first-hand how successful the portfolio has been at attracting players to DWG’s own social casinos, which have themselves inspired the recent launch of a fourth. It occurred to us some time back that real money online gaming was the missing piece of the jigsaw. We’ve been getting ready for our launch into that arena for the last 12 months and are confident that the validation of the content in neighbouring verticals will stand us in very good stead.


Troy and Andy entertained by CIO’s Jon ‘Bacon Bits’ Bruford


62 JUNE 2019 CIO


CIO: When will that launch be? AH: We’ve made great progress and have now applied for our GBGC licence. Assuming that goes smoothly, we hope to be up and running in Q3 this year


Troy Zurawski: Over the years we have created consistently successful content for big name global land-based suppliers. This facilitated our partnership with IGT for their DoubleDown social casino. The impressive results that that yielded gave us the confidence to become a social casino operator ourselves – and we have not looked back. We created our own platform, and with it a host of engaging gamification and marketing tools, that now carries in excess of 200 slots titles. We have augmented our platform to allow us to bring the best and most suitable of that content to RMG. We like to think that we have taken some of the risk out of launching these games into the real money market by having millions of social and land-based players test drive them. Clearly there are differences between land-based, social and RMG, but we feel that the validation the games have already had in strongly related verticals will make them extremely attractive to operators.


CIO: So… you’re guaranteeing this will all make money for operators? TZ: Not at all. But let me turn the question around: what does an operator want? It wants to place new content on its site on a regular basis. Where does that come from? Largely from third parties. How do you select it? Is it through relationships, percentage shares, is it through previous experience and success that gives you the insight to do it again and hope that the next game from that company will be as successful as the last one? So, you’re effectively trying to predict the future based on history. They are still taking a risk as they don’t know what that new game is going to do because it is still unproven.


With our content, we have skipped that level, albeit in a parallel vertical. We can take the best content from land-based and social and tweak it for online RMG. The due diligence is largely done for the operator. In the majority of cases we will already have ‘operated’ the game ourselves. We can also deliver new content on a regular basis as we have a large back catalogue. In addition to that, we are continuing to produce brand new content every month. The majority of it has original maths and proprietary features and IP. That has big appeal to operators and players alike.


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