#GROUPHUG
#GROUPHUG #SPORTSBETTING
Ian Bradley – Chief Strategy Officer, SBTech
Peter Woodfine – Business Development Director, Vermantia
With PASPA gone, sports betting in the US is blowing up. CIO brought three industry experts together to discuss the implications and how the industry should be reacting.
How would you assess the reaction to sports betting in the US post-PASPA? Has popularity increased? Rob: Without question, the attention and focus on sports wagering post-PASPA has been intense. Casinos are dedicating ample time and energy to determine their approach to adopting sports wagering while their state’s legislative bodies process the bills. Couple this with the focused efforts of industry tradeshows such as SBC’s Betting on Sports, ICE Boston and others, and the “buzz” of sports wagering is getting ever louder.
In order to stay abreast of state by state developments, the products and services that each company is offering, and the criteria that customers are applying when contemplating partnerships, suppliers must have strong industry relationships and a focused “voice of the customer” approach to succeed in this new environment. Peter: The American association with sport is unique – and the potential to tap into that is one of a kind.
64 JUNE 2019 CIO
Rob Bone – President, Amelco USA
Sport, and the desire for action-packed, instantaneous live excitement has always been at the heart of the American psyche when it comes to entertainment – and this will always increase in popularity as more content is offered.
As states continue to pass legalize sports betting, there are going to be great opportunities to provide customers with live racing and sporting action, fast and appropriate data, and a convenient way to utilize both to have a bet. We’ve seen this is the sweet spot in retail sportsbook in Europe and Africa in recent years. I’m convinced operators can provide a more engaging user experience with this live data, engaging visuals, and round the clock live action. Ian: US consumers have also taken very easily to the sports betting kiosks and markets with every machine manned whenever we have visited our partners’ sites. The kiosks are deliberately designed to be easy to use with very visual guides to various markets and parlays across a
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