ONLINE NEWS


AMGO iGaming AB acquires Jetbull E


veryMatrix announced that a purchase agreement of €2 million for the acquisition of Jetbull, the EveryMatrix B2C brand, was recently signed with AMGO iGaming AB. Starting 1st of July 2019, AMGO will get full ownership of Jetbull and has already started the transition phase to operate and manage the brand.


Operating on the EveryMatrix white label platform, Jetbull is a strong gaming brand that offers competitive casino and sportsbook. With more than 600,000 registered customers, Jetbull has experienced substantial growth over the last 24 months. Jetbull will continue to be operated under EveryMatrix’s Maltese, UK and Danish licenses.


Ebbe Groes, Founder and Group CEO of EveryMatrix, commented: “Some B2B companies have their own B2C brands competing with their B2B clients. This has always been against our strategy, and with


this transaction, we now completely shut down own brands and we can focus exclusively on our role as a software service supplier for casino, sports, payments, and platform. To sell our own brand Jetbull to AMGO is an important step for us to continue developing the market’s most competitive online gaming platform and no longer focus on being an operator. AMGO has the right setup for operating multi-brands in different jurisdictions, and we are sure that we will see a huge increase in Jetbull’s reputation as a strong brand in regulated markets.” Mads Jørgensen, Board member and Director of AMGO, said: “We have enjoyed an excellent working relationship with EveryMatrix, and this agreement will take our partnership to the next level. We are very satisfied with this agreement and have set the strategy and performance targets to generate shareholder value.”


The acquisition price of Jetbull was set at €2 million. €1 million will be paid in cash and


Betway renews partnership with Hammers


€1 million in newly issued AMGO iGaming AB shares at SEK 1.0 which correspond to 10,750,000 shares.


SIS secures British and Irish greyhound racing distribution deal with BetMakers


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etway has announced the largest partnership deal in its history, renewing the agreement with West Ham to remain as the Club’s principal partner for a further six years. The leading online bookmaker has been the Hammers’ principal partner for four years, since 2015, and the ongoing success of the partnership has led to the new long-term deal being finalised. In that time, Betway and West Ham have worked hand-in-hand to bring supporters closer to their heroes, creating memories that will last a lifetime.


Paul Adkins, Marketing and Operation Director of Betway, said: “We signed our first deal with West Ham United in February 2015 at a historic time for the club with the upcoming move from Upton Park to the London Stadium. We then eagerly extended our deal with the club in August 2016 for a further three years, which was the largest sponsorship agreement in West Ham’s history, something we have been delighted to extend.”


eading multi-channel supplier SIS (Sports Information Services) has agreed a content distribution partnership with BetMakers, in a deal which enhances its global presence.


As part of the agreement, SIS will provide the BetMakers network of online Australian bookmakers with access to its market-leading supply of pictures and data of British and Irish greyhound racing.


SIS’s greyhound portfolio consists of more than 53 meetings per week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish action from Curraheen Park, Kilcohan Park, Kilkenny, Limerick, Mullingar, Tralee and Youghal. The deal ensures BetMakers can offer its operator partners with regular short-form betting opportunities on live greyhound racing, designed to help increase engagement and drive incremental revenues.


Todd Buckingham, BetMakers CEO, said: “We’re thrilled to


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have secured this distribution deal with SIS, which will give our operator customers access to the best and most exciting


greyhound races from the British Isles. These quick-fire betting events are proven to help drive customer engagement, and we’re confident that they will help drive betting revenues.”


Sandra McWilliams, Sales Director at SIS, said: “Partnering with BetMakers marks another important step in our efforts to further improve our global footprint and deliver our services to operators all over the world. Our portfolio of top class British and Irish greyhound racing will complement BetMakers’s existing offering and provide even more opportunities for their Australian operator partners to attract and retain customers.”


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