GALAXY GAMING
Galaxy Gaming’s Loreal Gates describes the firm as ‘the biggest little company in the industry’ – and years of continued success suggests she may be right. There is more to come from the table game specialists though. Much more.
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here are not that many companies within gaming that focus primarily on table games but Galaxy Gaming is precisely that; as Senior Client Success Manager Loreal Gates explained to Casino International, this is very much a part of the
company’s strength. Focus, and passion. Loreal spoke to Casino International about what makes the company so special, and what the future holds.
Casino International: Loreal, please tell us some background about Galaxy Gaming…
Loreal Gates: We are The Little Engine That Could in a sense, we are the biggest little company in the industry. We have just over 40 employees but the impact we have on the industry is great. What many people don’t know about Galaxy is that we are not just another gaming company, we are a gaming company with a passion for table games. Galaxy Gaming was my obsession long before I was formally involved with the company. My first interaction was seven years ago when I met a sales rep for Galaxy in a casino. He had a passion for the industry, for the business, for the games, that really intrigued me about the company. From there I learned that every other employee in Galaxy Gaming had that same passion. That’s what brought me to the company, and I think that’s what makes us unique compared to other companies – the passion we have for table games, and the desire as a whole to do the absolute best we can for our clients, and their customers each and every time.
CI: Is there one creative individual in the company that influences your game design and innovation?
LG: The client. While we’ve had a variety of folks in charge of design and innovation, our main influence comes from our clients and that includes our operators and the end users. We’ve built longevity within the industry from a simple Blackjack side bet called Lucky Ladies, which has nearly 2,000 placements worldwide. 21+3 was introduced to the Galaxy library some time later but now has over 3,000 placements including a strong presence in the UK. This is
38 AUGUST 2019
The Biggest in Gaming
one of the things that makes Galaxy different, we don’t just create games we like, we design what the customer wants. This is why Lucky Ladies and 21+3 are now household names recognised worldwide.
CI: I’m surprised you mention the UK; is it a significant market for you? It’s a relatively small one, surely.
LG: The UK is a great market for progressives because they have a strong high-tech infrastructure so it’s relatively easy to setup. For that reason, we’ve done several trials there, in fact our 21+3 Progressive was in the UK before the US. As of today, we currently have over 150 progressive products in the UK between Three Card Poker and our 21+3 Blackjack Progressive. Many people may not realize that we operate worldwide and have games in the Caribbean, Puerto Rico, Aruba, Canada, Egypt and many other jurisdictions. We are nearly everywhere.
CI: So… you’re not just a side bet company?
LG: Galaxy Gaming began with side bets and for some time, I think we were stigmatised as just a side bet company; in 2019 that is certainly not the case. We’ve expanded into a multi-million-dollar company with a major impact on the industry. Galaxy Gaming is here to compete. We have a deep library of premium poker games. We are able to line an entire casino floor with our products, which includes electronics, linked progressives, premium poker games and of course blackjack side bets. We have the full capacity.
CI: You talk about Galaxy products across the gaming floor – can you tell us more about that?
LG: It’s important to realise that we have been successful as a table games manufacturer. We are true specialists in the industry and to be a true specialist in table game products, is a notable accomplishment. We don’t provide slot machines, or sports betting. We have mastered table games as what we do, it’s where our hearts are every day of the year. We are very specific to table games and it’s future, as all our staff are.
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