ONLINE NEWS BGO amends promotions to comply B
GO has become the latest online gambling firm to change its promotions terms due to pressure
from the UK’s competition watchdog. The company has formally agreed to change the way it offers bonus promotions to customers playing casino-like games. Under an agreement with the
Competition and Markets Authority (CMA), BGO will no longer offer promotions that require people to play multiple times before allowing them to withdraw their own money. BGO will also not prevent them from withdrawing their full balance by minimum withdrawal limits. BGO’s commitments were made in
response to the CMA’s concerns that certain terms in their promotions were likely to be unfair, and that its practices could mislead consumers in breach of consumer protection law.
Ladbrokes,
William Hill, and PT Entertainment made similar
amendments last month in response to a CMA and Gambling Commission joint investigation into consumer protection law within the sector. George Lusty, CMA Senior Director for Consumer Protection, said: “Gambling firms should not have terms that could be used to catch players out by unfairly changing their promotions after a customer has opted in. We are therefore pleased that BGO has pledged to make these important changes. Following the CMA’s action, the gambling industry is rightly taking steps to overhaul online terms and conditions that could be misleading or unfair.”
Digitain signs deal with YourBet M
ulti-channel sports betting Digitain has
announced a new partnership with leading CIS portal YourBet, part of the powerful eGamings family which specialises in igaming solutions, ahead of this summer’s World Cup in Russia. The prominent supplier
has extended its influence across eastern Europe, Asia and Africa in recent months with its fully- managed sportsbook platform, which offers odds on 65 different sports, 7,500 leagues,
and more than 3,000 betting markets leading the way. However, this agreement
with YourBet shows the versatility of this Digitain platform whose flexible integration process – via API and turnkey – has been recruited by YourBet to explicitly deliver its bespoke Sports Data services. These include the unique Football Match Centre (featuring games from over 40 global competitions, with up-to-the-minute data on results, stats, squad selection, formations,
weather and more) alongside 16 other sports from over 100 countries worldwide.
Digitain will deploy its
innovative platform and broad array of real-time data tools for YourBet, providing the eGamings’ division with an effortless integration ahead of the approaching World Cup, saving time and money while also offering multi-lingual adaptability for partner style and design.
UltraPlay extends eSports live betting model
O
nline betting solutions provider UltraPlay has announced that its live
betting model has been further extended to offer a better experience for players betting on their favourite eSports. Having been known for its leading eSports betting role in the iGaming industry, UltraPlay has recreated the years of eSports experience and knowledge into its sophisticated live betting model, which will provide more markets for players to place bets on. Amongst the new markets are Decider Map Played, Correct Score, Map Advantage, which every player can choose from during the game and enjoy the enhanced live betting powered by
UltraPlay. The wider markets provision on live betting gives a greater advantage to the operators trying to catch the interest of the savvy eSports punters. Peter Ivanov, Head of trading at UltraPlay has commented: “We are proud to provide the most advanced and competitive eSports live betting model on the market right now. The highest-quality product comes as a result of more than a year research and development in order to meet the expectations of both operators and players for dynamic eSports betting. The model will also serve as a solid ground for introducing more games into live betting in the future.”
Pinnacle live with Microgaming content
Pragmatic Play deals with Royal Panda M
ulti-award-winning casino games provider, Pragmatic Play, has agreed a deal to take its entire
portfolio live with leading operator Royal Panda. Games from the provider‘s acclaimed portfolio, including Wolf Gold, Vegas Nights and Gold Rush, are now available to the online casino’s players and live in all territories in which Royal Panda operates, including the UK, Germany and the Netherlands.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play said: “Signing an
54 APRIL 2018
agreement to offer our leading selection of titles to Royal Panda players represents a real step forward for Pragmatic Play, at a time when we are engaged in an exciting expansion of our portfolio. Releasing two new HTML5 games a month, Pragmatic Play’s titles now feature on many of the world’s leading casino brands.
P
innacle has integrated with Microgaming’s award-winning Quickfire
platform, giving its players access over 600 Microgaming casino games and the industry’s largest progressive jackpot network, as well as a wide range of development partner content from over 20 integrated specialists. Pinnacle can also now utilise Quickfire iQ, a powerful set of modules designed to enhance gameplay, increase player engagement and extend lifetime value.
Paris Smith, CEO at Pinnacle, comments: “We are
delighted to have formed this partnership with Microgaming. It only seems right that the world’s most competitive bookmaker works with the leading supplier of online gaming software to enhance our casino offering. We’re looking forward to the success our new casino will bring, and Microgaming and Quickfire are a big part of that.”
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