COVER STORY
CI: You do philanthropic work in your community, including on the board of a boxing gym in Detroit; is that a personal passion? JE: I’ve always been involved in sports and gaming, things that are tied to sports. When I was in Detroit, I became involved with a youth program that had the credo, books before boxing. What it does is to take an inner-city group with a very low high school graduation rate and we allow these kids to come into the program for free. The hook is the boxing; they all want to learn to box and be competitive for free, but they have to go through the tutoring process, do their homework and stay in school before they get to that point. It’s an after- school program that has the kids from 4-7pm, with the first 90 minutes spent on studying and the second section on boxing. It’s been incredibly successful, with 200 kids on it at once and they have a 100% graduation rate for kids in the program, in an area that traditionally has less than 50%. I love kids, I have three of my own and I want to see these kids succeed.
CI: What changes have you implemented within the company, and what are you looking to streamline or alter going forward? JE: A lot of the changes have been the ability to improve our productivity and ability to
deliver more chairs, more quickly. I guess that’s kind of boring in the big picture, but what we are trying to do, and where we are trying to grow, is across the world. The reason we have stayed ahead of
everyone is that we have established a track record of innovation. The newest chairs came out around when I started, and the Monaco chair with its unique appearance is selling really well. There will always be competitors who might have a cheaper chair, but we have stayed ahead in terms of innovation and new products and continue to spend money on R&D to develop the next cool chair and the next great idea. We have a new sound bench coming out, a new chair at G2E in October in Vegas… Staying ahead of the field in terms of innovation is critical to us.
r at G2E in October in
There is still plenty of opportunity in the casino world both in the US and further afield, there are casinos redesigning, new casinos being built – we have to be more advanced and better designed than the competition.
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