CLARION GAMING
Meeting of minds as co-locate two major
co-located Juegos Miami and GiGse, coming in May.
Clarion’s Kate Chambers discusses the freshly
F 40 APRIL 2018
resh from another successful ICE London, Kate Chambers and her team at Clarion Gaming will be shifting focus from the cold climes of the UK in February to the much warmer prospect of Miami in May for the first ever co-located editions of the LatAm facing Juegos Miami and its North American older cousin, GiGse. In her role as Managing Director of Clarion Gaming, Kate explains the thinking behind the move, her aspirations for both events and what the co-location means for the industry.
You have invested in two successful brands, what prompted you to bring them together under one roof like this? While Juegos Miami and GiGse are taking place in the same venue at the same time, they are most definitely two very distinct brands with two very distinct identities and remits. GiGse, the more established and arguably the better known of the two, has been serving the interests of the American gambling, gaming and betting industry for a number of years and Juegos Miami, which was created at the request of stakeholders in Central, South and Latin America, as well as those in the Caribbean gaming industry, is looking south. GiGse provides paid-for content and learning, whereas Juegos Miami has a unique ‘by invitation’ format which is
what the industry wanted and which has proved successful since we launched in 2016. At Juegos Miami, the dominant languages are Spanish and Portuguese, whereas English, or should I say American English, is to the fore at GiGse. Both events are related, but they are more like cousins than brothers or sisters.
What are the benefits of bringing both events together? I think having different brands under one roof, providing they don’t compete or conflict, is a huge positive. You can create a different dynamic and one in which the two audiences are able to both concentrate on their individual interests and topics and then network as and when it’s appropriate. When we were designing the format for Juegos Miami, one of our objectives was to bring expertise, insight and professionalism from outside the LatAm region and this is a great opportunity to achieve this. From my experience, I think the gaming industry is at its very best when it has the opportunity to sit down in a comfortable and ambient atmosphere and talk – whether it’s product, regulation, technology or trends. The importance of networking comes out at the top, or very close to the top, in all of the stakeholder surveys that we undertake at all of our events and networking will be in plentiful supply in Miami.
tomalu/Adobe Stock
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