MOBILESTORM A storm is coming…
…But it’s a good one. mobileStorm aims to help your casino communicate directly with patrons, and to assist with data dissemination to make that communication more efficient and profitable.
C
asino International caught up with Christian Dwiggins, Vice President of Operations and Product Manager at mobileStorm, to find out how
the company works, and what exactly they do that could benefit your casino.
Casino International: What is mobileStorm?
Christian Dwiggins: We provide a omni- channel digital communication and marketing platform. We bring all available communication channels into one place, solving any communication and marketing use case you can think of. In our current state, we’re nearly 100% focused on the casino space, both commercial and tribal.
CI: That’s heavily skewed toward casino customers… CD: The Casino space is fantastic at proving ground for various verticals and once our CEO has focused on one, we tend to go all-in. As a company we did that in healthcare a few years back, and from that focus we spun out a sister company called Mpulse which has been extremely successful. That split prompted me to come on board as a lot of the executives and management went to Mpulse. mobileStorm needed to be rescaled and refocused on its casino clientele which is what I’ve been working on as we redefine our next vertical. We may spin something out again sometime in the future, maybe retail, maybe customer service, who knows. I will say this, Block chain has been a very popular subject around the office for months now. I promise to let you know when we crack that nut.
CI: What’s the process for a new customer? CD: The process is simple. Sign up with us, and you instantly have a communication and marketing technology partner that can scale to your organization’s needs. You want dedicated Account Management to help you
46 APRIL 2018
every step of the way? Great, no problem. You want to be left alone and leverage our APIs so it’s all automated and integrated… Yup, we can be that for you as well. The struggle for us has always been invoking
real change at the casino level at the speed we like to move. Casino organizations generally move pretty slow, so for a fast-paced technology company like us you can imagine it can be a bit of a rub. But change is at the core of who we are as a company, so we embrace it. One of our latest changes was shifting our pricing model from charging per message, to charging per database subscriber. We did this to really drive home the idea that each cell phone number or email address has a real person on the other end – and that we need to get to know who that person is if we are ever going to get them to trust your brand. We like to make things simple, so we focus our clients on three phases – acquisition, engagement, and unification. Acquisition is obviously acquiring new patrons into our platform; engagement is how you make a compelling message to get them to change some sort of behaviours (come back, play here, try this, a gamification layer is sometimes used here for more interaction). As for unification, well that’s where I get really excited. Unification means so many things to us. We look to unify a brand’s message across multiple channels, we look at unifying various software systems running behind the scenes, and we look at unifying departments across the floor. We even look at unifying employees of a property through our back of house communication tools. The most interesting discovery we’ve made
lately, in the context of unification, has been what some of the tribal casinos have been doing. Tribal casinos tend to be, well, tribal. They inherently have a sense of community unlike that of commercial casinos. And in the context of unification they are expanding their community beyond the casino floor to include small businesses in the community owned by tribal members. It’s brilliant and fascinating to me, and mobileStorm wants to assist in those marketing and communication efforts. This unification thing is really growing and organically, we’ve even identified a cluster
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