ONLINE NEWS
Gambling Commission to make gambling safer N
ew rules on spending limits and age verification have been announced as part of plans revealed by the Gambling
Commission to make gambling safer in the UK. Following the publication of its ‘Review of Online Gambling’, the Commission said new rules should be introduced to further protect children by banning operators from providing free-to-play demo games until a consumer’s age has been determined. There should be an improvement in the speed and effectiveness of age verification processes, while the rules should ensure operators set limits on consumers’ spending until affordability checks have been conducted. The Commission wants to tackle unacceptable
marketing and advertising and unfair terms, and improve complaints and disputes procedures, strengthen requirements to interact with consumers who may be experiencing, or are at risk of developing, problems with their gambling. Neil McArthur, Gambling Commission chief
executive, said: “Britain has the largest regulated online gambling market in the world and we are continually looking for ways to make it even fairer
and safer for consumers. The proposals we have announced today are intended to protect children better, reduce the risks to vulnerable consumers and build on the measures we already impose on operators to know their customers and intervene at an earlier stage before consumers experience harm.” The review found that industry profits from the
sector have grown 10% to £4.7bn in the last year, and public participation has increased from 15.5% in 2014 to 18.3% in 2017. Alastair Graham, CEO of AgeChecked – a solution provider for online retailers of age- restricted goods and services – commented on the plans, explaining why the new rules have been long overdue: “The plans by the Gambling Commission to introduce compulsory age checks on gambling websites is a really positive move for online child protection, especially given that some gambling operators are using cartoon characters in games that are likely to appeal to children. “According to the Gambling Commission itself,
around 25,000 children have already developed gambling problems, with another 36,000 at risk
of becoming addicted. Age checks have been called for by parents and child protection organisations for a number of years, so it’s encouraging to see that their concerns are finally being listened to. Every initiative of this scale makes a significant step towards having the same protections online as those that have been established in the real world. We wouldn’t let our children access age restricted products and services in the physical world, but for too long, it’s been all too easy to by-pass age limits online.”
U
UEFA signs with ESSA to beat match-fixing MMIG partners with Income Access
EFA has teamed up with ESSA in its latest effort to eradicate match-fixing
from football across Europe. The two parties have signed
an information-sharing agreement, with ESSA and its membership of 25 sports betting operators set to support UEFA’s efforts to identify attempted match manipulation by using the ESSA alert platform, which is designed to monitor, report and track suspicious betting activity around the globe. The agreement comes after
UEFA President, Aleksander Čeferin, signalled that the fight
integrity, Emilio Garcia, said: “Match-fixing is a disease that threatens football’s soul, and the game must be safeguarded from those who seek to profit from it by criminal means.” UEFA operates a betting fraud
against match-fixing is one of his major priorities. European football’s governing body has developed, and financed, a number of initiatives designed to protect the integrity of the European game. UEFA’s managing director of
Magnet live in Gibraltar O
nline slots developer Magnet Gaming is now live with Gibraltar-based operators thanks to a sheltering deal with Nektan.
The sheltering deal, provided by the white label gaming software and services company, offers Denmark-based Magnet access to all available online casinos operating under a Gibraltar licence. Thomas Nielsen, head of gaming licensing at Magnet, said: “We’ve seen great demand from
50 APRIL 2018
Gibraltar-based operators to bring our portfolio live, and we’re thrilled that through this sheltering deal with Nektan, we’re now able to. Over the coming months we will be announcing several operators who will be launching our games through direct integrations or through our integration partners.”
detection system (BFDS), which monitors and analyses betting activities on about 32,000 matches in Europe each year, in both UEFA and domestic football competitions. ESSA holds positions on
match-fixing and betting policy forums at the European Commission, Council of Europe and the International Olympic Committee (IOC).
M
arketing consultancy MMIG has secured a referral partnership with Income Access.
Under the deal, MMIG will now formally
recommend the Income Access affiliate platform to its online gambling partners. The company’s ‘MMIG Connector’ search engine product helps to streamline recruitment for affiliate teams at online gaming brands by searching within a database of more than 3,000 publishers in Central and Eastern Europe, Latin America, Scandinavia and Asia. Users are able to segment searches according to key criteria such as geo focus, traffic volumes, verticals and first-time depositor status. “We chose to partner with Income Access because of its reputation as a market leader in affiliate tracking solutions,” MMIG chief executive Maximilian Solz said. “As more operators expand into emerging
markets around the world and increasingly leverage the affiliate channel, we see the Income Access software and our MMIG Connector as complementary products.”
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