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US SPORTS BETTING


Shell, PointsBet vice president of customer and insights. “Needless to say there’s a lot of overlap between PointsBet and Topgolf in terms of brand values, and with Topgolf rapidly growing their locations across the country we will certainly be exploring the potential to expand the partnership.” The company also recently announced its first forays


outside New Jersey. Shell has also spoken with other operators and is not ruling out any state, including Nevada. “PointsBet is new to the US and taking on big rivals, but hopes to stand out among the pack with some differing ideas,” Shell notes. “We’re competing against some massive brands in New


Jersey, William Hill among them,” Shell says. “So we’re looking to compete on a few unique, value-driving pillars including best prices, highest limits, best promotions, and the easiest-to-use app.” As an example, he notes that PointsBet is the only operator


in New Jersey offering -105 spreadlines/totals on all NBA and NHL playoff games, compared to the standard -110 offered by others. It also offers early payouts for playoff games. If a bettor’s team is leading after three quarters in the NBA or by two goals in the NHL, the site judges the bet a winner and pays out immediately. Other companies are also trying to make a splash in the US


such as BetStars, an of international giant PokerStars. In New Jersey, the company lags behind FanDuel, William Hill, and DraftKings. However, the company eyes sports betting as a growth opportunity and reached a deal with FOX Sports in May to partner on a FOX-branded app. FOX bought 5 per cent of the Stars Group for $236 million. The deal is an effort to make Stars more competitive in the American market.


Live Books Grow and Expand


In Las Vegas, casino impresario Derek Stevens and his company offer a unique look at the industry as well in the live betting arena. Until recently, the D Las Vegas casino in downtown featured a small sportsbook managed by William Hill. However, the company announced in 2018 its plans to


46 JULY 2019


open its own new sportsbooks in 2019 at the D and the Golden Gate. The company will introduce its new Circa Sports book at Golden Gate on June 1st, and then debut at the D Las Vegas in late June 2019. The moves pave the way for an even bigger project – a multi-level, stadium-style sportsbook at Stevens’ new Circa Resort & Casino that will open in in December 2020. “It’s no secret that I’m an avid sports bettor – I’m taking


everything I’ve learned and everything I love and bringing it all to Circa Sports to create the best possible experience for our guests,” Stevens says. “Circa Sports will take people back to old-school Las Vegas hospitality, where our guests and oddsmakers interact closely in a friendly and fun environment.” Circa Sports will also offer a mobile betting app when it opens on June 1st, creating yet another option for residents and visitors to Las Vegas. Far from shrinking, with projects like Circa and a bigger media focus on sports betting, the market in Nevada seems to be expanding and the industry is betting on that to continue. Overall, sports betting growth is not only motivating new companies to enter the market, but appears to be serving traditional players well also. As Scientific Games’ O’Loughlin notes simply: “Bottom line, Americans love sports, and they like to bet on sporting events, so this is an exciting time in the US.”


Sean Chaffin is a freelance writer in Crandall, Texas, and his work appears in numerous websites and publications.


Follow him on Twitter @PokerTraditions. For story assignments, email him at seanchaffin@sbcglobal.net.


Paul/Adobe Stock


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