search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
US SPORTS BETTING


On the ground


Inside the battle for the American sports betting market


By Sean Chaffin


March is a huge month in the US sports betting market. The annual college basketball tournament, known as March Madness, is a testament to the willingness of Americans to wager – legally or otherwise.


T


he American Gaming Association estimated more than $8.5 billion was wagered on the month-long March Madness tournament. That included $4.6 billion on 149 million bracket contests, by more than 40 million people. Beyond that, 18 million


more Americans were expected to place $3.9 billion in bets at a sportsbook, online, with a bookie, or a friend. In New Jersey, which led the fight to overturn the country’s


virtual ban on sports betting outside the state of Nevada, the state saw $100 million wagered on the tournament alone. That accounts only through legal sportsbooks. As of early May, eight states had legalised sports betting


(Nevada, New Jersey, Delaware, Rhode Island, New Mexico, Pennsylvania, West Virginia, MIssissippi). Five more (Arkansas, Oregon, New York, Montana, Indiana) and Washington D.C. had approved sports betting and were expected to come online soon. Numerous others had bills circulating and were considering the issue – and it’s a good bet regulation will be legalised in another state by the time this is printed. May marked the one-year anniversary since the Supreme


Court’s decision, and in that time the pace of change in the industry has been rapid. How has this affected traditional players in the industry? What are some new players to look out for? How are things playing out in Nevada? Casino International looks to answer some of those questions.


Sports Betting in the Silver State


While legal sports betting continues to grow around the country, Nevada remains the mecca of sports betting in the US. Even moreso, that specifically singles out Las Vegas. The city’s sportsbooks remain immensely popular especially during events like the Super Bowl and March Madness. One might think with wagering now allowed in other


44 JULY 2019


states, Nevada totals may have dipped a bit. At least for now, that doesn’t seem to be the case and the entire pie seems to be growing. In 2018, the state brought in $5 billion in wagers – topping the previous record of $4.87 billion set in 2017. There hasn’t been an annual drop in total wagered in the state since 2009. In Nevada, there are four approved sportsbook operating platform vendors: IGT, Stadium Technology, CG Technology, and William Hill. The latter also serves to manage some books for properties throughout the state. Despite new entries into the market and casinos taking more of a focus on their own sportsbooks, these four platforms still remain popular among properties. While those revenue numbers may look nice, sports betting win still accounted for less than 3 per cent of total casino win in the state. While definitive statistics aren’t available on individual


sportsbook management and software, a look at William Hill might offer some insight into where traditional players stand in the state. The company didn’t offer comments or statistics for this article, but the Nevada Gaming Control Board offered some input on where things have been heading. Michael Lawton, a senior research analyst with the board,


notes that in 2013 William Hill operated about 100 locations and that had increased to 116 by 2018. That may not be a huge increase, but comes as some properties like the D Las Vegas (see below) transition to running their own books. “They appear to be expanding their footprint,” Lawton says


of William Hill. “For every D, there are more locations that try to partner up with them. As far as sports betting in general in Nevada, we’re doing pretty damn well.”


A Look at Other Operators


Beyond William Hill, other operators and software companies have been able to grow thanks to the new sports


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72