INDUSTRY UPDATE
Franke adds product registration page to website for improved aftersales support
Franke has enhanced its aftersales support with the addition of a new product registration page on its website
franke.co.uk. Customers who register details of
their Vital Capsule Filter tap purchase will validate their warranty, receive email reminders when their filter cartridge is due to be replaced and will be sent a stylish 750ml refillable water bottle to use alongside their Vital tap, as part of Franke’s bid to encourage consumers to move away from single use plastic bottles. The move follows the launch of the brand’s Refill Not Landfill campaign last year which aimed at contributing to greater awareness of the need to reduce the use of plastic water bottles in everyday life. Franke plans for roll out the product registration page to include other
product categories over the coming months. Jeanette Ward, communications manager at Franke UK said: “The new
product registration page reflects our commitment to providing our customers with the very best aftersales service. Not only is it an easy way for customers to validate their warranty, they will benefit from useful email reminders and will receive a free refill bottle which supports our Refill Not Landfill campaign.” Retailers who had an old Refill Not Landfill A4 Strut Card, or who have
purchased a Vital tap for display, are being sent a new Vital A4 strut card to display in their showroom. It is also available for retailers to order free of charge from the More in Store POS page.
IDS announce latest 20th anniversary calendar draw winners
Specialist surfaces distributor IDS has announced the latest winners from its 20th anniversary monthly calendar draw, which sees the company reward 12 customers with luxury prizes throughout 2019. IDS launched the
competition in January to mark 20 years in business and to thank customers for their support over the past two decades. The most recent competition winners are Fearn Wood Flooring Ltd who won a weekend for two in London including tickets to a West End show and Baldwin Plastic Laminates Ltd who scooped a stay in the luxury Gleneagles hotel and golf resort. Customers who spend £200 on a specified IDS product each month
qualify for entry into the prize draw with the winners being selected at random. Future prizes up for grabs include trips to Venice and Budapest and a supercar experience. Further information about the competition and remaining prizes to be
won can be found in IDS’s 2019 calendar. The promotion finishes on 31 December 2019.
42 BKU SEPTEMBER 2019 THE TILE ASSOCIATION COLUMN
TTA Awards 2020
now open for entry! All 16 TTA Award categories are now open for entry at the Awards website
www.ttaawards.com.
W
inning a TTA Award is the biggest accolade that it is possible to win in the tiling industry, bestowing kudos
and acclaim on to the winners, which lasts for years. As previous winners have discovered, winning a TTA Award can have a major impact on the development of a business or the success of a new product. All winners are able to shout about their success in their marketing activities in the months following their win. The cachet of ‘TTA Gold Award Winner’ really can make a difference! Companies working in the tiling industry are urged to consider entering
the upcoming Awards. Eligibility includes any products which have been launched during this calendar year and any projects or initiatives which have been completed in 2019. As usual TTA especially welcomes entries from independent fixers. The Awards are free to enter and full details, together with the online entry form can be found on the Awards website. TTA is also calling on all companies who are committed to excellence
to consider sponsorship of the Awards, as part of their marketing activities for the coming year. The various sponsorship opportunities are available to view on the TTA Awards website. Companies who sign up earliest will benefit the most from the extensive promotional activities which TTA will be carrying out for the 2020 Awards. The Tiling Show, which takes place on the same day, will also be back in
2020. The Show and the Awards will be on Friday 27 March at The Hilton Birmingham Metropole,. Last year the Tiling Show welcomed visitors from all sectors of the
industry - independent fixers, major tiling contractors, retailers and architects. This year it is expected that more than 30 companies will exhibit once again. As well as exhibitors’ stands, the Show will feature a product demonstration area. The Show will be open for all to visit and visitors will have the opportunity to see leading brands from the tiling industry.
For further information or to join TTA visit
www.tiles.org.uk/join
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