One tap, more CHOICE… with BLANCO CHOICE K
itchen water place specialist BLANCO has newly launched CHOICE, the first drinks system of its kind available in the UK, set to revolutionise homeowners’ water experience. The state-of-the-art platform offers sparkling, boiling, filtered chilled or unfiltered water, for an incredibly versatile solution with limitless options, which cater to every taste. Innovative and space-saving, the smart new system allows effortless customisation, precisely controlling the temperature, bubbles or quantity of the water, all via a new BLANCO UNIT app.
When it comes to delivering different water choices, BLANCO’s stylish, new, two-jet CHOICE Icona has separate outlets for refined water and mixed water. With an intuitive touch control and
colour coded LED rotary wheel to indicate boiling, still and sparkling preferences, the CHOICE Icona tap is available in brushed stainless steel, satin dark steel, black matt and satin gold, and colours can be combined with matching sink components to provide perfect colour harmony from sink to tap. Furthermore, the compact water conditioning system, that’s just 20cm wide, fits discreetly under the sink to maximise available storage space. It also removes the need for multiple kitchen products, such as a kettle, water filter jug and water bottles. BLANCO aims to deliver improved drinking water quality and has launched a new consumer-facing campaign aimed at driving awareness for BLANCO CHOICE. The 10-week digital campaign will focus on the cutting-edge features of BLANCO CHOICE, delivering on
BLANCO’s promise to provide customers with the benefits of a BLANCO UNIT. This digital consumer campaign started in September and is designed to reach targeted audiences and guide them towards BLANCO’s dealer portal, to easily find their nearest kitchen showroom. The campaign will also include a promotion for a FREE ETAGON sink with any purchase of a CHOICE drinks system. Users will have up to one year to redeem the offer, helping consumers to curate their dream kitchen. From digital assets shared across all social and digital platforms to instore point of sales materials for showroom, BLANCO will show consumers how to use the CHOICE system and highlight the many benefits.
The drinks system is on display at BLANCO’s Brand Experience Centre in St Albans along with demonstrations, training and consultative services. To find out more, contact your regional sales manager.
www.blanco.co.uk 38 BKU OCTOBER 2024
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