STATEMENT APPLIANCES Kathryn Lowe
Novy
BKU’s Matt Broughton spoke to Kathryn Lowe, head of marketing at Middleby Residential UK about the renound brand, Novy.
iddleby Residential is part of US-based Middleby Corporation. In the UK this includes the AGA, La Cornue, Novy and Rangemaster brands, together with the outdoor appliance offer, AGA Outdoors, Josper and Kamado Joe. Novy, the luxury Belgian induction and extraction appliance manufacturer was purchased in 2022, and is now firmly part of the Middleby family. I ask head of marketing, Kathryn Lowe, how 2024 has treated the company: “For 2024, we have been focused on investing in the future. KBB Birmingham was very successful for us, where we showcased the AGA, La Cornue and Novy brands together for the first time. The attendance was excellent and we generated lots of new leads. In September, we opened our Middleby Residential flagship store in Oundle, Northamptonshire, where we feature all six brands on display under one roof. This is our second experience centre for Novy, with the first being at Halcyon on Wigmore Street.” Renowned as an extraction brand, Novy has specialised in making ultra-quiet appliances since the 1960’s. Inventor of perimeter extraction - for which it holds the original patent - it also developed the first silencers in cooker hoods.
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With a state-of-the-art factory in Flanders, Belgium, the manufacturer hand-finishes all its products with rigorous quality controls. Novy features a mix of integrated ceiling and canopy hoods, together with stylish recirculation island hoods that all feature stunning lighting that make a statement in any kitchen. Having developed its own range of advanced induction hobs, Novy has also focused on the development of stylish and quiet vented hobs which now comprise more than 50% of Novy’s hob sales in the UK. Novy makes vented hobs and hoods that both extract to an external vent or come with recirculation kits. However, the company has long specialised in recirculation hoods that feature its Pure 3.0 recirculation technology where 95 to 100% of cooking odours, including fish, are recirculated through both grease filters and Novy’s exclusive Monoblock carbon filters to recirculate pure clean air in the kitchen. These hoods are also very quiet, whilst being ultimately energy efficient and are ideal for use in Passivhaus’s. Because they do not require additional ducting, they also allow for additional flexibility when designing a kitchen layout. Another benefit is that these appliances can be easily installed and demonstrated in a kitchen showroom.
Novy Easy 90 Prestige Vented Induction Hob with Rotary Controls
Statement appliances
“While many of Novy’s hoods are created to be discrete and minimalist, we have a wide range of unique appliances in the Novy portfolio that are all designed to make a statement in the kitchen,” say Kathryn. “These range from our ceiling hoods that include the Cloud collection of black and white recirculation hoods, to our intuitive Pureline range of integrated ceiling hoods. We have recently launched the Pureline Frame, which is in line with the trend for industrial framed elements above a kitchen island. We also feature the Novy Phantom, which comes in a cabled and framed version. At 1.3 metres in length, it is designed to be a statement piece; it has an impactful design for a recirculation island hood which includes three separate types of lighting in the same box- in-box glass structure.”
Novy Cloud White 110cm Recirculation Ceiling Hood Novy Phantom Frame 130cm Recirculation Island Hood 16 BKU OCTOBER 2024 Novy Panorama Pro 90 Vented Downdraft Induction Hob
Novy also has a wide range of vented induction hobs ranging from the Panorama Collection of 90cm and 120cm Vented Downdraft Hobs that have an uninterrupted cooking surface with three to five side-by side zones. They all feature a ventilation tower situated at the back of the hob that rises by up to 30cm to extract cooking vapours at source, directly behind the pans. When cooking has ended, the tower retracts back into the surface to be completely concealed. This can be controlled using a remote control or via the Novy Connect app. “Responding to the trend for the professional kitchen aesthetic, we have recently launched the Novy Easy 90 Prestige, a 90cm vented hob with a central matrix vent that has a sensor to enable it to work intuitively to extract grease and odours where they are detected. This model features black aluminium rotary controls integrated into cabinetry beneath the hob.”
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