p06-p07 BKU-OCT21 Industry Views x 6_bku 04/10/2021 09:12 Page 7
INDUSTRY VIEWS INDUSTRY
Increasing Demand for British Made Products
The manufacturing industry in the UK continues to face challenges with increased raw material prices and shortages due to ongoing external factors. Despite this, consumer demand for British made products especially in the bathroom, has increased over the past few months. Individuals are looking to invest in bathroom products that have been
manufactured in Britain, as they are often associated with higher quality and luxury products. Also, with sustainability continuing to be a hot topic, purchasing British made products helps keep their carbon footprint down as the purchases aren’t being flown or shipped from around the world. Companies within
Comment by David Mosley, Managing Director, Trojan
the bathroom industry need to adapt and work through the many challenges currently being faced, to ensure service levels remain in line with customer needs and expectations. There may be difficult trading conditions right now but if we work together as one joined up industry, we can ensure we continue to grow together too.
Selling a luxury lifestyle
The way we use our bathrooms has evolved so much in the last few years. The pandemic, of course, has had an impact on so many aspects of our lives and with hotels stays and spa trips off the cards for so long, it’s little wonder that consumers have been focusing their attention, and their savings, on making their bathrooms their sanctuary. As the bathroom becomes so much more than a predominantly practical space, so the levels of luxury increase too. The way we design bathrooms and the way we sell the fixtures
Comment by Ben Bryden, Sales & Marketing Director, RAK Ceramics
and fittings in them has shifted too. By presenting these as a lifestyle choice, retailers are able to much more effectively upsell, giving consumers the opportunity to make a really sound investment that they won’t to turn down.
VIEWS
Training should be seen as a wise investment
Investing in the latest design technology can undoubtedly help kbb retailers establish that important point of difference, but with software evolving at such a fast pace making the most of the tools at your disposal really does come down to making an investment in training. While product knowledge and selling techniques within the kbb industry are generally
high, knowledge of design service tends to be lower. To really get the best out of the latest design software, even the most seasoned of designers should have some form of training at least once a year. Not only will this mean they can experience new features of the software and ensure they are up to date with the best features of the system, it will make otherwise time consuming procedures in CAD a thing of the past, so a designer’s time can be better spent on the most valuable aspects of the job.
Comment by Nathan Maclean, Managing Director, Virtual Worlds
BKU OCTOBER 2021
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