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p20 BKU-OCT21 Miro_bku 04/10/2021 09:23 Page 20


Miro: “Our quality and passion make us stand out from the competition”


I


t’s an understatement to say that cooker hood specialist Miro have


experienced numerous challenges since launching in 2018. However, 2021 has seen the company grow significantly with key personel appointments in addition to major investment at their head office and warehouse in Burnley, Lancashire. Miro’s offices have recently been refurbished


and expanded, with an additional floor being installed. Ryan Strange, Operations Director, explains “There has been significant investment within Miro HQ over the last few months, with office space being increased along with new furniture installed. We’ve invested heavily, creating much more storage with new racking systems installed, allowing us to utilise every square metre of space. In an industry with clear supply issues, Miro can fulfil over 95% of orders from stock, giving our customers confidence when using our products.” Miro’s decision to invest within their


infastructure has been justified by the appointment of two new Area Sales Managers. Barbara Milne


has been appointed Area Sales Manager for the South East, with Henry Thwaites covering the Midlands and West of the UK. They bolster Miro’s sales team which includes Miro Director Liam Lord in the North of England and Scotland, with Sales Agent Steve Allen in the South West of England. Miro’s Liam Lord explains he’s delighted to finally


welcome more people to his sales team; “With the challenges we’ve all faced in the last 18 months, now is the time to increase our representation throughout the UK. This is something we’ve had to delay, for obvious reasons, but you could say it’s actually worked in our favour, considering the quality of people we’ve brought on board. Barbara and Henry both obtain a wealth of experience and knowledge so we delighted to welcome them to our team.” Miro have also welcomed Jamie Butterfield as


Sales Office Manager, based at their Burnley headquarters. This is a position that Liam Lord feels is also imperative, with customers more than ever needing a high level of support, from a supplier they can trust. He explains; “It’s an understatement to say our customers are disappointed with the


level of the service they’re receiving from some of their suppliers, not least with lack of communication. At Miro, we pride ourselves on our excellent customer service whether internally at Miro HQ or in the field. Our quality and passion make us stand out from the competition.” All Miro extractors are manufactured in


Barcelona using high quality components and feature the latest cutting edge technology. Their stylish range of high performance, quiet cooker hoods are designed for demands of modern day kitchen living.


u0844 357 0730 uwww.miroproducts.co.uk


20 BKU OCTOBER 2021


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